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Company introduces never-fried french fries to grocery freezers

BY Jason Owen

LIBERTYVILLE, Ill. — Dee Amoré, the all-natural brand of Mr. Dee’s, Inc., announced the launch of Dee Amoré Simply Baked — the never-fried french fries with less than 1 g of fat per serving.

According to Mr. Dee’s, retail bake-at-home fries are almost always fried during processing, and sometimes more than once, and restaurant fries are often fried three times. Dee Amoré Simply Baked are 100% Pacific Northwest Russet potatoes, crinkle cut and baked with nothing but a sprinkle of sea salt — and never fried in the process. All-natural with no preservatives, Dee Amoré Simply Baked have just 0.5 grams of fat and 90 calories per serving — 89% less fat and 25% fewer calories than the leading national brand of frozen fries, the company noted.

"Our customers want healthier choices," says Pat Conway , the company’s president and COO. "That usually means sacrificing indulgent foods, but we’ve found a way to keep this classic family favorite on the table where it belongs." While a few competitors have recently introduced similar products with a healthy fry claim, Conway says, "Many [of these products] are still being fried, and none of them are less than 2.5 grams of fat. Our product is truly unique."

All Dee Amoré products are made with a simple list of all-natural ingredients. The company’s mission is to constantly challenge the status quo by creating innovative food products that are upscale, have a distinct point of difference and are made with healthy, simple ingredients.

Dee Amoré Simply Baked will be available in the freezer cases of select grocery and club stores beginning July 1, 2013.


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Telemedicine has just gone to the dogs

BY Michael Johnsen

SAN FRANCISCO — Retail pharmacy may soon have another product to showcase as part of a comprehensive pet care set — a mobile health device to track activity for dogs. Whistle, a technology company dedicated to helping pets live longer and healthier lives, on Wednesday debuted its flagship product, a device that connects to a dog’s collar to measure key health indicators including activity and rest. Information collected from Whistle devices can be shared by pet owners with their veterinarians and will be accessible to researchers around the world, creating the largest comparative database on real-world daily activity that will be used to extend a dog’s lifespan. 

Pet owners can order Whistle devices for $99.95 at www.whistle.com. No plans for a retail launch have been disclosed. 

“Whistle started from our love of dogs. We’re introducing a window into their lives, creating a way for owners and vets to take a preventative approach to our pets’ health,” stated Ben Jacobs, CEO Whistle. “To provide the best care requires information on day-to-day needs and long-term trends, which until now, have never been available.”

The Whistle intelligent monitoring system features a wireless device that attaches directly to a dog’s collar and a mobile application that allows pet owners to know when their dog is walking, playing or resting. Whistle provides recommendations to optimize the health of dogs based on breed, age and weight, alerting pet owners to key developments or changes in behavior, so they can share information with their vets.

“Across everything we build, our focus is providing a layer of sophisticated analytics to make sense of crucial data,” commented Steven Eidelman, head of product at Whistle. “Integrating that intelligence with a simple, fun user experience enriches the pet-owner relationship and offers a new form of communication for owners and vets.”

Whistle also announced $6 million in investments made by DCM Ventures, other venture firms and executives across the pet, retail and technology industries. 


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Target to feature local products in Quebec stores

BY Alaric DeArment

MISSISSAUGA, Ontario — Target Corp. will go local at its stores in Quebec, the mass merchandise retailer said Wednesday.

Target said that foods certified with Aliments du Quebec and Aliments prepares au Quebec labeling — including frozen foods, dairy products, perishable foods, baked goods, break, snacks and beverages — would be made available at the 25 stores it plans to open in the province in the fall. Aliments du Quebec-labeled foods are made from at least 85% Quebec-sourced ingredients, while Aliments prepares au Quebec are products processed and packaged in Quebec.

"Target is excited to participate in the Aliments du Quebec program," Target Canada SVP merchandising John Morioka said. "We realize how important it is for Quebecers to be able to easily identify local food products when shopping. This initiative is a good example of our commitment to being part of the communities in which we do business."

The Conseil de Promotion de l’Agroalimentaire Quebecois, or CPAQ, and better known as Aliments du Quebec, was founded in 1996 by members of the province’s food industry and controls the label of origin for Quebec food products.

"Seven out of 10 consumers believe it is important to identify Quebec food products at the point of sale," CPAQ president Florent Gravel said. "I am pleased to see Target’s dedication and investment in promoting Aliments du Quebec products."


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