BEAUTY CARE

Colgate survey shows surprising lack of awareness around diabetes and oral health

BY Melissa Valliant

Colgate Total and the American Diabetes Association teamed up to promote awareness for American Diabetes Month with a survey revealing people’s knowledge — or lack thereof — about oral health and its association with diabetes.

The survey, conducted by Harris Interactive, found that 36% of respondents didn’t know about the link between diabetes and oral health, and 66% of respondents didn’t realize that people with diabetes are twice as likely to develop serious gum disease.

"Not only are people with diabetes more susceptible to serious gum disease, but gum disease may also have the potential to affect blood glucose control and contribute to the progression of diabetes. Research suggests that people with diabetes are at higher risk for oral health problems, such as gingivitis and gum disease," said Lurelean Gaines, president-elect of health care and education for the American Diabetes Association.

Another surprising find: Fifty-four percent of respondents reported one or more symptoms of gum disease, but only 33% discussed oral health with their doctor. This could be because more than half of them admitted they’re not actually concerned about gum disease.

Other findings included:

  • Only 38% of people with diabetes reported that they pay "a great deal" of attention to their oral health and dental care;

  • The majority (56%) of respondents said they now planned to pay more attention to their oral health; and

  • African-Americans and Hispanics are more likely than Caucasians to say they are concerned about oral health/gum disease.

In an effort to promote awareness of oral care for Americans living with diabetes, Colgate Total is presenting this new information with the help of Natalie Strand, a physician with diabetes who won season 17 of "The Amazing Race"; Aliza Lifshitz, TV personality and Hispanic health advocate; and Yolanda Adams, multi-Grammy award-winning Gospel artist.

For more information on maintaining oral health while living with diabetes, visit OralHealthAndDiabetes.com or SaludOralyDiabetes.com in Spanish.

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BECCA Cosmetics to begin distribution at Sephora stores

BY Rebecca Haughey

NEW YORK – BECCA Cosmetics will debut a collection at select Sephora stores in October, the company announced. The iconic beauty line, which originated in Australia, currently has global distribution in 30 countries and is known for its commitment to offering a wide range of color cosmetics.

With a following among celebrities and makeup artists, BECCA Cosmetics’ new retail partnership with Sephora — the leading beauty specialty retailer — will make the cosmetics line more accessible to consumers.

"We are thrilled to announce this exciting partnership with such an established retailer like Sephora," said Robert DeBaker, global CEO of BECCA Cosmetics. "We have taken the time to listen to our consumers, and with our edited collection and Shade Match Guarantee platform, we hope to better serve our clients and continue to build a loyal customer base."

The brand will debut its new platform in 23 Sephora stores nationwide and will be available at Sephora.com. The brand will also be available in at least 50 Sephora stores inside JCPenney locations in March, with plans to extend into 150 locations by the end of 2013.

In addition to the tailored range of BECCA Cosmetics, Sephora will offer shade match cards to sample all 18 BECCA foundation shades. Divided into three color categories — light, medium and dark — each shade match card includes six Radiant Skin Satin Finish Foundations to ensure clients can find their perfect match.

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Coca-Cola, Sanofi to launch ‘beauty drinks’ in France

BY DSN STAFF

ATLANTA – Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

The beauty drinks will be sold in a "small scale pilot" to a limited number of pharmacies in the country, according to a statement from the Coca-Cola business unit in France. Coca-Cola declined to provide further details.

The partnership to make the drinks was reported Tuesday in the Wall Street Journal. The newspaper reported that the four Oenobial drinks will be made of mineral water, fruit juice and nutrition additives. The news comes as Coca-Cola struggles to increase sales in Europe, with sales volume up just 1% in the third quarter.

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