News

Colgate polishes up second quarter with strong sales of Optic White

BY Antoinette Alexander

Colgate-Palmolive announced in late July its second-quarter results and indicated that North American business remains solid, with market share on the rise in such categories as toothpaste and manual toothbrushes.

In an earnings call with analysts, Colgate executives noted the continued strong performance of Colgate Optic White toothpaste and expressed excitement about the launch this quarter of Colgate Optic White mouthwash to complete the existing regimen of toothpaste and toothbrush. The mouthwash, its first entry into the U.S. market, is an alcohol-free formula that aims to whiten teeth and freshen breath.

In addition to the mouthwash, the company also is launching Colgate Optic White enamel white toothpaste, which fortifies enamel through mineralization for strong teeth while providing a whitening benefit. This bundle addresses a large segment of whitening users and nonusers who fear long-term enamel damage. Enamel variance grew 22% in 2011 and now represents almost 6% of the toothpaste market, the company stated.

The company also noted that in the United States, new product launches — including Colgate Optic White and Colgate Sensitive Pro-Relief toothpastes — are strengthening Colgate’s leadership in toothpaste, with its share of that market reaching 36.6% year to date, up 1.5 share points versus a year ago. In manual toothbrushes, Colgate achieved brand market leadership year to date, driven by the success of Colgate 360° Optic White, Colgate 360° Sensitive Pro-Relief, Colgate 360° Total Advanced and Colgate Extra Clean manual toothbrushes.

North America net sales rose 2% during the second quarter ended June 30, as worldwide net sales also rose 2% to $4.3 billion during the quarter. Net income and diluted earnings per share in the quarter were $627 million and $1.30, respectively.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

More sales for less intense mouthwash

BY Antoinette Alexander

Apparently less is more when it comes to mouthwash. According to SymphonyIRI Group data, the mouthwash segment has essentially been flat for the 12 weeks ended June 10, yet there proved to be one shining star in the mix: Listerine Zero.

The old adage “less is more” comes to mind when thinking of the Listerine Zero mouthwash by Johnson & Johnson Healthcare Products division of McNeil-PPC. The mouthwash offers a less intense mint flavor and is an alcohol-free formula. It contains four essential oils found in Listerine Antiseptic for bad-breath protection.

Consumers responded, and sales rose nearly 15% during the 12-week period at food, drug and mass (excluding Walmart), according to SymphonyIRI Group, a Chicago-based market research firm.

Meanwhile, Colgate is rounding out its Optic White regimen with the new Colgate Optic White mouthwash, an alcohol-free formula that aims to whiten teeth and freshen breath.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Kiss My Face introduces two new toothpastes

BY Antoinette Alexander

Kiss My Face, a maker of natural beauty and personal care products, is expanding its portfolio of oral care products with two toothpastes: Triple Action Fluoride and Fluoride Free.

The two new pastes are in addition to the brand’s gel formulations that include Whitening, Whitening with Fluoride, Sensitive and Triple Action Gel.

Kiss My Face Triple Action toothpaste has:

  • Anti-plaque benefits with xylitol and tea tree;

  • Xylitol to help fight cavities and promote a healthy smile;

  • Zinc citrate to provide tartar control;

  • Formulas free of sodium lauryl sulfate, parabens and artificial flavors and colors; and

  • Triple-action toothpaste with olive leaf extract and tea tree oil.

Kiss My Face Whitening Anti Cavity toothpaste contains:

  • Organic aloe vera to heal and soothe;

  • Tea tree to cleanse and act as an antiseptic;

  • Olive leaf extract, Iceland moss, peppermint oil and xylitol;

  • Is free of sodium lauryl sulfate; and

  • Iceland Moss, a natural whitening agent.

Kiss My Face toothpastes are priced at $5.95 each.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES