BEAUTY CARE

Colgate-Palmolive releases strong Q3 results

BY Antoinette Alexander

NEW YORK Colgate-Palmolive announced on Tuesday that it experienced a strong third quarter as new U.S. product launches in the super-premium category contributed to growth in oral care.

Worldwide sales grew 12 percent to $3.5 billion and unit volume grew 5.5 percent. Excluding divestments, worldwide sales and unit volume grew 13 percent and 6.5 percent, respectively. The growth was supported by a 12 percent boost in worldwide ad spending.

Net income and diluted earnings per share were $420.1 million and 77 cents, respectively. Excluding restructuring charges and SFAS 88 charges, net income in the quarter rose 16 percent to $466.4 million and diluted earnings per share increased 18 percent to 86 cents.

In the United States, Colgate Total Advanced Clean toothpaste, supported by an integrated marketing campaign featuring Brooke Shields and a professional sampling program, helped drive market share for Colgate Total toothpaste to its highest quarterly share ever at 15.3 percent.

Colgate Max Fresh BURST toothpaste, infused with 50 percent more mini breath strips, continues to build incremental market share for the Max Fresh equity, now at 3.9 percent year to date.

Meanwhile, the company’s share of the manual toothbrush market is 25.6 year to date, up 2 share points versus a year ago, fueled by the continued success of Colgate 360 degree manual toothbrush and its latest variant Colgate 360 degree Sensitive.

New products planned for the fourth quarter include Softsoap brand SPA Radiant body wash and liquid hand soap, Irish Spring Moisture Blast and Irish Spring Reviving Mint body washes, Softsoap brand Pink Grapefruit liquid hand soap and Mennen Speed Stick 24/7 Momentum deodorant.

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Barc inks deal with Fred Segal

BY Antoinette Alexander

NEW YORK Barc LLC, a provider of black and Hispanic men’s grooming products, has inked a retail agreement with Studio at Fred Segal in Santa Monica, Calif.

Under the agreement, Barc’s Cutting Up shaving cream and Bump Down razor bump relief products designed for African-American and Hispanic men will be available to Studio at Fred Segal shoppers starting in November.

“Today’s distribution agreement with STUDIO at Fred Segal represents the great demand for the Barc line as well as the high-quality level of our skin care products,” said Christopher Hayes, chief executive officer of Barc.

Cutting Up is a shave cream that softens the hair to ensure a smooth shave. The shave cream is formulated with beard softener to help reduce shave bumps, boswellia serrata gum to prevent irritation and soothe the skin, and glycerin to hydrate and nourish the skin. Cutting Up is designed to work with Barc’s Bump Down razor bump relief.

Barc’s Bump Down razor bump relief promises to reduce irritation and ingrown hairs due to shaving, preventing new bumps from occurring while healing old ones. Formulated with glycolic acid to exfoliate, Bump Down is also enriched with chamomile extract and glycerin to calm the skin.

In addition to Studio at Fred Segal, Barc’s skin care line specially designed for African-American and Hispanic men is sold at independent and regional retailers like Ricky’s in New York, Merz Apothecary in Chicago, and Therapy Beauty Bar in Providence, R.I.

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TRESemme launches new products for 2008

BY Antoinette Alexander

MELROSE PARK, Ill. Alberto-Culver’s TRESemme brand has announced the launch of several new products for 2008.

TRESemme is extending its Flawless Curls line with three new curl styling items.

  • Curl Reactivation Styling Mist, which rejuvenates and springs drooping curls back to life.
  • Curl Hydration Lotion Creme, a moisturizing, leave-in creme that hydrates hair and prepares it for curling.
  • Curl Definition Jelly, a lightweight, pliable jelly that both adds shine and creates strong curl definition.

In addition to these styling items, a Curl Moisturizing Shampoo and Conditioner will be added to the line in 32-ounce sizes. All five items will start shipping in January, with a television campaign to begin in March.

In 2007, TRESemme launched its Thermal Creations Styling line. Based on the fact that 74 percent of women use a blower dryer, and 22 percent of women use a flat iron regularly, TRESemme stated that it is adding to the line Thermal Recovery Shampoo and Conditioner for heat damaged hair. These items are 25 ounces, but will have the same height profile and pricing as the 32-ounce shampoos and conditioners. Items will ship in January, with a television campaign beginning April.

Targeting Hispanic consumers, the brand will ship in January its Proteccion Caida Shampoo and Conditioner. Proteccion Caida is fortified with multivitamins and protein to make hair 80 percent stronger after one use, with seven times less hair loss, according to the company.

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