Colgate-Palmolive partners with One Direction in oral care promotion
NEW YORK — Colgate-Palmolive has hired pop music group One Direction to help promote three of its oral care products, the company said Tuesday.
The company will market the 1D Colgate MaxFresh power and manual toothbrushes and the 1D Colgate MaxFresh toothpaste; 1D is the shorthand form of One Direction.
"To add some fun to teens’ and tweens’ brushing regimens, we’ve partnered with 1D to encourage fans to take care of their oral care needs with the Colgate MaxFresh line and their favorite band," Colgate-Palmolive VP and general manager for U.S. oral care Philip Durocher said.
The specially branded products will only be available in the United States, starting this month.
Static Guard partners with Hollywood stylist Phillip Block for national campaign
PARSIPPANY, N.J. – Static Guard has partnered with celebrity fashion stylist Phillip Bloch to launch the year-long Stylist’s Secret Weapon Campaign, the company announced Tuesday.
Bloch, who has experience dressing award-winning celebrities for the red carpet, will encourage style mavens across the country to unleash their inner stylista by embracing Static Guard. The partnership between the Hollywood stylist and Static Guard will include several appearances at key fashion and industry film events as well as social media contests and giveaways.
“Phillip has been using Static Guard and recommending it to his celebrity clients for years, making him a natural fit to officially endorse the brand,” said Joe Villiano, senior marketing manager at B&G Foods. “His extensive knowledge and credibility within the industry reinforces Static Guard’s unique positioning as a one-of-a-kind, indispensible styling necessity.”
Bloch, who is widely considered one of Hollywood’s premier fashion stylists, has personally appeared in films and on TV. He also is the author of two fashion and style guide books: "Elements of Style" and "The Shopping Diet." His extensive resumé primes him to share his behind-the-scenes fashion knowledge on a broader stage.
“I’ve spent my career helping people put the finishing touches on their look, and Static Guard has been part of my styling kit from Day One because of its ability to do exactly what it says — eliminate static,” Bloch said. “I’m excited to officially align with the brand and help bridge the gap between the secrets that celebrities and models know and what everyday people can use — whether attending a black tie affair, prepping for a first date or heading to a business meeting.”
Panasonic introduces small toothbrush for women
SECAUCUS, N.J. — Panasonic has introduced a toothbrush to its line of compact personal care products for women, the company said Friday.
Panasonic announced the introduction of the EW-DS90 series of battery-operated compact toothbrushes, adding it to its compact body shavers, facial hair trimmers and heated eyelash curlers.
"Panasonic is focused on bringing women beauty products to complement and enhance their lifestyle," Panasonic Consumer Marketing Company of North America product manager for personal care Natalia Salazar said. "As an extension to the company’s new Compact Beauty series, the Panasonic compact toothbrushes aim to provide women with a smart product that will help promote good dental hygiene anytime, anywhere."
The toothbrush, designed to fit in a purse, makeup bag or pocket, offers three types of bristles, including triple-edged, flat and extra-fine.