BEAUTY CARE

Colgate-Palmolive officially becomes owner of Sanex brand

BY Allison Cerra

NEW YORK — Colgate-Palmolive has completed its acquisition of a personal care brand from Unilever for about $952 million.

Colgate-Palmolive said its acquisition of Sanex, a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe, will enhance the company’s positions in the shower gel and deodorant categories in the region.

The company’s agreement to purchase Sanex from Unilever was announced in March.

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HellaWella.com start-up serious about health … well, sort of

BY DSN STAFF

NEW YORK — It may have a goofy name, but start-up website HellaWella, HellaWella.com, 
is serious about promoting healthy living and all the good stuff that goes with it. Well, “serious” might be a little misleading, as the free website and weekly newsletter definitely is taking a fun, youthful approach to helping consumers discover the latest in health and wellness — and how to do so on the cheap.


In categories like Health, Sweat, Primp and Eats, the site covers everything from free local health screenings at national pharmacies to new health products and deals for the body, home and environment. In addition to the deals uncovered by the editorial staff, the site also offers a sponsored, Groupon-like “Deal of the Week” feature that allows health brands to market their products and special offers to a highly motivated and targeted audience.


Wayne Bennett, of the Lebhar-Friedman Retail Group, which publishes HellaWella, said, “There is a huge consumer segment that actively seeks out health-and-wellness information on a daily basis. And in today’s challenging economic environment, everyone is looking for a deal. With HellaWella, we have created a unique platform where we can provide great information for living better and saving money while doing it.”


Editor’s Note: Sounds like a hell of a good deal to us.

Click here to check out HellaWella.

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Innovation, added benefits color lipstick sales growth

BY Antoinette Alexander

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


According to SymphonyIRI Group, lipstick sales have experienced strong double-digit growth in the 12 weeks ended April 17. Topping the list, according to SymphonyIRI, were lip products that offer such innovation as long-wearing color like CoverGirl Outlast, Maybelline SuperStay and L’Oréal Paris 
Infallible Le Rouge.


According to research by Mintel, women have reported using lipstick and lip gloss six times a week, suggesting that these products are a daily staple.

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