BEAUTY CARE

Colgate-Palmolive launches toothpaste for sensitive teeth in Canada

BY Antoinette Alexander

TORONTO Colgate-Palmolive Canada has introduced its new Colgate Sensitive Pro-Relief toothpaste, which is positioned as the first and only toothpaste clinically proven to deliver instant and lasting sensitivity relief, according to the company.

The toothpaste is made with the company’s patented Pro-Argin formula, a technology that plugs the channels that lead to sensitive tooth nerves, thereby blocking the transmission of heat, cold, air and pressure that stimulate pain receptors within teeth.

"Sensitivity is more than just an inconvenience; it’s a common condition that can cause unwanted pain," stated William DeVizio, VP global technology for Colgate-Palmolive. "Colgate Sensitive Pro-Relief can be directly applied to a sensitive tooth, using your fingertip to gently massage for one minute, to deliver instant relief from sensitivity. And regular brushing with Colgate Sensitive Pro-Relief toothpaste builds a long-lasting protective barrier that acts like a seal against sensitivity."

Colgate Sensitive Pro-Relief currently is available at major retailers across Canada.

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BEAUTY CARE

Combe Inc. founder dies at 94

BY Antoinette Alexander

GREENWICH, Conn. Mary Elizabeth Deming Combe, who founded health and beauty care company Combe Inc. in 1949 with her husband, passed away at her home on Sept. 20. She was 94.

In 1938, Combe graduated from Ohio State University and married the late Ivan Combe. Eleven years later, they founded Combe Inc. and built it into one of the largest privately owned health and beauty care companies in the country. The team created such well-known brands as Clearasil, Just For Men hair color and Odor-Eaters.

An artist since her youth and a Fine Arts major, Combe expressed her passion for flowers in the paintings that she did throughout her life, and her love for art extended to helping others find the art in themselves. Her philanthropy helped support Vermont’s Manchester Music Festival and the Long Trail School Arts Program, as well as music and arts programs in Greenwich and New York.

In 2000, Combe and her husband funded Camp Combe, a YMCA camp for children in Westchester and Putnam Counties, N.Y. She also served on the Round Hill Community Church board and the Ohio Northern University board, and was past president of Kappa Alpha Theta Sorority of Westchester.

She is survived by her three children — Diana Bickford, Juliette Larson and Christopher Combe — six grandchildren and eight great grandchildren, and her friends and caregivers, Stephanie Davenport and Angelica Maldonado.

A memorial service will be held on Sept. 28 at 4 p.m. at Round Hill Community Church, 395 Round Hill Rd., Greenwich, Conn. Donations in Combe’s memory may be sent to Heart Care International, 139 East Putnam Ave., Greenwich, Conn. 06830. Heart Care International funds U.S. doctor-directed pediatric heart surgery in Central America.

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Maybelline New York makes perfect fit for beauty shoppers

BY Antoinette Alexander

NEW YORK Maybelline New York has unveiled its new Fit Me collection, which features the brand’s largest range of shades to date, and a new Fit Finder tool to revolutionize how women shop for makeup at mass.

"We are offering women a revolutionary way to shop for face makeup," stated David Greenberg, president of Maybelline New York – ­Garnier. "Not only are we simplifying the process for finding the ideal shade, but we’re [also] offering her corresponding products to help build a daily makeup regimen — all that fit her skin tone perfectly. Her complexion is left looking beautiful and natural."

The collection — which is comprised of 18 shades of foundation and powder, six shades of concealer, 12 shades of blush and three shades of bronzer — features the exclusive Skin Merge technology. The technology is designed to deliver ultimate blendability, breathable skin and a seamless match to skin tone, thanks to homogenized pigments.

On the wall, the display will feature a new "Fit Finder" tool to make it easy for her to find the right shade of foundation and corresponding shades of concealer, powder and blush. The wall is segmented into rows, and each row represents one intensity.

The collection will be available at retail beginning January 2011. The suggested retail prices are $7.99 for the foundation, $7.99 for the powder, $6.49 for the concealer and $5.51 for the blush and bronzer.

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