BEAUTY CARE

Colgate-Palmolive acquires Sanex from Unilever

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive is bolstering its foothold in the European personal care market by acquiring from Unilever the Sanex personal care brand for about $940 million.

Sanex is a multicategory personal care brand with 2010 net sales of about $260 million, primarily in western Europe. Liquid body cleansing and deodorants each represent nearly 50% of the business.

The deal is structured as an all-cash acquisition for shares and net assets. The transaction is expected to close by the end of the second quarter this year.

In connection with the acquisition, Colgate has agreed to sell its laundry detergent business in Colombia to Unilever for $215 million.

"The Sanex acquisition and the divestment of our detergent business in Colombia are both consistent with Colgate’s ongoing strategy to de-emphasize noncore portions of our portfolio while focusing on our high-market, strategically important oral care, personal care and pet nutrition businesses," stated Ian Cook, Colgate’s chairman, president and CEO.

Cook noted that Sanex’s positioning around skin is an ideal complement to Palmolive’s natural extracts and skin care positioning, as well as to its Protex brand, which focuses on antibacterial protection for the skin.

The transactions are expected to have an accretive effect, on a combined basis, of about 4% on total company earnings in 2011 due entirely to the one-time gain on the detergent business sale and a positive effect on earnings in 2012 of about 1% from growth and efficiencies of the Sanex business.

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Lip care falls by wayside among women, Blistex finds

BY Allison Cerra

OAK BROOK, Ill. — Almost all women take on at least one preventive health-and-wellness measure in the morning to start their day, but only half apply lip balm to protect their lips from dryness and sun damage.

In Blistex’s grooming routine survey, the lip care brand found that even though 91% of women perform at least one measure that boosts their health and wellness (e.g., taking a vitamin, exercising and applying an anti-aging facial product), their lips often are abandoned, which could put them at risk for infection, Blistex said.

For instance, three-quarters of women (72%) apply sunscreen to their faces as part of their routine, but only 30% apply it to their lips. Blistex noted that lips, when unprotected, are at high risk of enduring sun damage since their thin outer layer has almost no melanin, the natural skin pigment that blocks the sun’s harmful rays. Additionally, nearly 59% of respondents reported daily exposure to at least three different elements that include sun, dry air, wind and cold, yet only 44% said they apply lip balm in the morning before leaving the house.

"One way to ensure ‘good-for-you grooming’ is to protect the pout," according to Charles Zugerman, associate professor of clinical dermatology at Northwestern University’s Feinberg School of Medicine. "It’s no secret that lips are often forgotten, leaving the body susceptible to infection when they become chapped or cracked. Incorporating an all-weather, all-season lip balm into morning routines ensures daily protection and prevents damaging effects to the lips."

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Salon Grafix taps hairstylists to extend hair care products line

BY Antoinette Alexander

AUBURN HILLS, Mich. — Hair care company Salon Grafix has partnered with two celebrity hairstylists, Alesha Oak and Gregory Alan, who will assist with product development, share exclusive trade secrets and work side by side with the Salon Grafix team to promote its line extension of hair care products that will debut in the spring.

"I am confident that these two talented individuals will help continue Salon Grafix’s reputation for salon-quality products by giving us their support for the next generation of hair care and beyond," stated Scott Petchul, Salon Grafix CEO. "I look forward to their insight and expert opinions on our line extension, as well as our pipeline of new products."

The company’s line extension will debut in the spring and will include the 450 maximum-heat protect spray, curl-boosting spray, travel-size invisible dry spray shampoo, silk protein treatment-weightless nourishing serum and a leave-in conditioner.

Oak has worked for New York salons Louis Licari and Mark Garrison. She has been called upon for many national fashion magazines, high-end fashion catalogs and celebrity clientele. Alan, a Beverly Hills-trained hairstylist whose style can be described as progressive and edgy, has clientele nationwide due to his work in both Los Angeles and New York.

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