Colgate, MySpace team up to find fresh voices
NEW YORK Colgate-Palmolive, the makers of Colgate Max Fresh toothpaste, has teamed up with MySpace TV to find fresh new singing talent.
Now through April 14, singers nationwide can showcase their vocal talent online in the “Max Fresh Video Music Competition” by uploading video auditions at www.myspace.com/colgatemaxfresh. Eligible contestants must submit a track from the contest’s list of 15 contemporary songs in order to qualify.
Finalists will be judged by a celebrity panel featuring Grammy award-winning songwriter and producer Bryan-Michael Cox, Tito el Bambino, Latin singer/songwriter, and Danyel Smith, editor in chief of Vibe magazine.
The winner will participate in a recording session and video production, featuring an original song written and produced by Cox, and the opportunity to perform their song at the All-Access Lounge, the pre-party to Z100 FM’s Jingle Ball in New York.
Greyson listed on electronic OTC exchange
DELRAY BEACH, Fla. Greyson International Inc. is now trading on the Pink Sheets electronic OTC exchange as a public entity under the symbol “GYSN,” the company announced on Wednesday.
Company president and chief executive officer Harvey Tauman plans to expand upon the company’s product line, enhance product effectiveness and build the brand name through a multi-faceted marketing strategy.
The company plans to market its products through short- and long-form infomercials on television and radio, in magazine ads, catalogs, retail and prestige stores, as well as on the Internet.
“Becoming a publicly traded company will also allow us to continue our due diligence in finding the best available technologies and offering state-of-the-art methods of delivery of advanced ingredients to the skin,” stated Tauman.
Greyson International is a developmental stage company that markets health and beauty aid products including six cosmetic products in the Aspirations by Jennifer Greyson line.
P&G looks to acquire Frederic Fekkai brand
CINCINNATI Procter & Gamble is looking to acquire from private equity firm Catterton Partners high-end hair care brand Frederic Fekkai & Co., according to reports.
Terms of the deal were not disclosed.
The deal would expand P&G’s portfolio and add to its line of upscale beauty products that includes SK-II skin care.
According to reports, Fekkai will have a ongoing role and will continue to drive creative efforts, brand image and product development.