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‘The Colbert Report’ tips hat to WAG for beer

BY Michael Johnsen

NEW YORK — "The Colbert Report" on Wednesday hosted a segment “Tip of the Hat; Wag of the Finger” that featured — and poked a little fun at — Walgreens’ private-label beer Big Flats 1901.

The American lager is so named as an homage to the flat boats that traveled rivers delivering goods to early settlers.

Walgreens’ 50-cents-per-can beer is brewed by Genesee Brewery, which has been brewing Genesee beer in Rochester, N.Y., since 1878.

The full video is available here.

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Sunkist soda kicks off catchphrase contest

BY Allison Cerra

PLANO, Texas — Orange soda brand Sunkist has teamed up with sports broadcasting legend Dick Vitale to offer consumers a chance to win 1-of-8 $10,000 weekly cash prizes.

Through March 31, Sunkist fans can enter the Sunkist Catchphrase that Pays contest, in which consumers can submit their best ideas for Vitale’s new catchphrase online at SunkistSoda.com.

"Sunkist knows that no one energizes college basketball fans like Dick Vitale, with his unrivaled passion and truly awesome catchphrases," said Dave Falk, director of marketing for Sunkist. "Now fans can be part of the action with a chance to give [Vitale] his new, signature phrase and win cold hard cash."

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We all scream for Iskream

BY Allison Cerra

MINNEAPOLIS — A new gourmet ice cream line has made its way to the freezer aisle.

Iskream is a line of low-fat ice creams that are naturally sweetened with Truvia, a zero-calorie sweetener. The lineup currently includes Berry Good, chocolate brownie and vanilla varieties. Each flavor has a rich, creamy texture.

Iskream currently is available in retailers in the Northeast.

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