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Coke to launch caffeine-free Zero this summer

BY Jason Owen

ATLANTA — Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.

The company hopes the addition of a caffeine-free Coke Zero will further expand the ubiquity of the zero-calorie, fast-growing brand, as well as allow wary consumers to drink the beverage late in the day or evening without the caffeine keeping them up at night.

“Caffeine-free products are growing in popularity, making up nearly 30 percent of all sparkling beverage sales in the U.S.,” said Stuart Kronauge, head of Sparkling at the Coca-Cola North America Group. “By introducing Caffeine Free Coke Zero, we’re giving fans exactly what they want, making the brand accessible for enjoyment all day long.”

Caffeine Free Coke Zero will begin appearing on shelves in supermarkets, drug stores and mass merchants nationwide in mid-July, and will be available coast to coast in August. It will be packaged in 12-packs of 12-ounce cans and 2-liter bottles.


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AMS introduces ‘Pretty’ line of cosmetic bags, earns WBENC certification

BY Antoinette Alexander

DALLAS — Burgeoning manufacturing company Accelerated Manufacturing Solutions is anticipating an exciting year ahead as it celebrates two key achievements: the launch of its new brand of soft cosmetic bags and travel cases, which has already gained distribution at Walmart, and being awarded the Women’s Business Enterprise National Council certification for woman-owned businesses.

AMS’ new line of soft cosmetic bags and travel cases, called pretty, features modern designs and is crafted with durable materials and priced competitively in the category. The girl-on-the-go can expect sturdy, catch-free zippers and easy-to-clean fabric in a variety of sizes to carry all her beauty needs.

Two collections have launched with new launches planned twice a year. The Southern Charm collection boasts trendy, eye-catching patterns that appeal to both tweens and teens. And the Translucent Bag collection’s neon, eye-popping hues and see-through material is both stylish and functional for women of all ages. 

Walmart stores are carrying both collections for a total of 16 SKUs in all 3,500 doors. They retail from $4.99 to $7.99. Walmart also offers pretty Classic Black bags that retail from $5.49 to $13.99. The Classic Black bags and additional patterns and designs are ready to market and available for retail, the company stated.

AMS will be displaying the new pretty line this year at ECRM and the NACDS Annual Meeting and Total Store Expo.

Meanwhile, AMS also is celebrating the fact that it has been awarded the Women’s Business Enterprise National Council certification for woman-owned businesses. WBENC is a third-party certifier of businesses owned, controlled and operated by women in the United States.

"We are thrilled to be officially certified as a Woman-Owned Business Enterprise. We look forward to the opportunities the WBENC certification will bring our company," stated AMS president and CEO Cindy McClain of the recognition. 

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Actavis relaunches generic contraceptive

BY Alaric DeArment

PARSIPPANY, N.J. — A federal court ruling has allowed Actavis to relaunch a generic contraceptive drug, the company said.

Actavis said it had relaunched Vestura (drospirenone 3 mg and ethinyl estradiol 0.02 mg), a generic version of Bayer HealthCare Pharmaceuticals’ Yaz. The relaunch follows a ruling by the U.S. Court of Appeals for the Federal Circuit that invalidated one of Bayer’s patents on Yaz. Actavis originally launched its product in January last year, but a ruling by the U.S. District Court for the District of Nevada forced it to stop marketing the product two months later.

Branded and generic versions of Yaz had sales of about $347 million during the 12-month period that ended in February 2013, according to Actavis.

 

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