Coca-Cola’s John Carroll discusses big trends in the beverage category
Beverages play an important role in today's drug stores, and the segment is only becoming more diverse as such offerings as sports drinks and enhanced waters increasingly hit the market, alongside ever-popular carbonated beverages. To shed light on some of the biggest trends sweeping the category and to help retailers better understand how to better leverage the power of shopping occasions, DSNTV recently interviewed John Carroll of Coca-Cola for its Executive Viewpoint video series.
Unilever’s Gina Boswell talks with DSNTV about ‘premiumizing’ the portfolio and upcoming innovation
Developing multi-tasking products for today's busy consumers and launching regimen innovation to make the beauty aisles easier to navigate are just a few ways in which Unilever is looking to better meet the needs of its consumers and retail partners. To discuss these initiatives and more, DSNTV recently interviewed Gina Boswell of Unilever for its Executive Viewpoint video series.
Menasha Packaging Co.’s Paul Murphy discusses navigating the Rx-to-OTC switch
Rx-to-OTC switches are expected to continue, serving as a triple-win for the industry as retailers gain more store traffic and category sales; consumers benefit from easier access to effective remedies; and brands enjoy revenue streams that extend beyond patent expiration.
To help industry players better navigate the challenges within the complex Rx-to-OTC process and share insights into the best switch scenarios, DSNTV recently interviewed Paul Murphy of Menasha Packaging Co. for its Executive Viewpoint video series.