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Coca-Cola’s Give It Back racks a nod to sustainability commitment

BY Allison Cerra

ATLANTA — Coca-Cola has developed 100% recyclable display racks for use in U.S. grocery and convenience stores.

The new Give It Back racks are stand-alone units made of easily recyclable corrugated cardboard, Coca-Cola said. The soft drink giant said the merchandise displays expand its commitment to sustainability. The racks currently are being tested in select markets and are expected to become widely available in late 2011.

"Coca-Cola recovered 400 million lbs. of cans and bottles in the U.S. in 2010, yet we want to do more," said Gary Wygant, VP business development of Coca-Cola Recycling. "By creating a 100% recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging."

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Ken’s Foods updates salad dressing bottles

BY Allison Cerra

MARLBOROUGH, Mass. — Ken’s Foods has increased the size of its salad dressing bottles.

The company said its new 9-oz. salad dressing bottle replaces its existing 8-oz. bottle, giving the consumer 12.5% more dressing for their money, Ken’s Foods said. What’s more, 26 varieties of Ken’s salad dressings will be "dressed up" in the updated bottles.

"We held focus groups with our end users," said Bob Merchant, Ken’s Foods COO. "They made it clear that they prefer plastic bottles over glass, and Ken’s listens to consumers."

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Frito-Lay heats up chips with Tapatio hot sauce

BY Allison Cerra

PLANO, Texas — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands with a zesty offering.

Each of the three chips brands now will include a Tapatio hot sauce-flavored product. All three Tapatio-flavored Frito-Lay products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients used to create the original Tapatio hot sauce recipe.

New Tapatio-flavored Doritos, Fritos and Ruffles are available at select retailers for a suggested retail price of 99 cents each for small bags and $2.99 each for large bags.

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