CENTER STORE

Coca-Cola sued for allegedly ‘deceiving consumers’ about sugar-sweetened beverages

BY Brian Berk

ATLANTA — A lawsuit filed on behalf of the nonprofit profit group Praxis Project in the U.S. District Court for the Northern District of California claims Coca-Cola and trade organization the American Beverage Association are “deceiving consumers about the harms of consuming Coke and other sugar-sweetened beverages.”

The suit alleges Coca-Cola and the ABA are engaged in an unlawful campaign of deception to mislead and confuse the public about the science linking the consumption of sugar-sweetened drinks to obesity, type 2 diabetes and cardiovascular disease. The 40-page complaint further alleges the Coca-Cola-ABA campaign led consumers to believe all calories are the same, when science indicates sugar drinks play a “distinct role” in the obesity epidemic.

Coca-Cola issued a statement vehemently opposing the claims put forth in the lawsuit.

“This lawsuit is legally and factually meritless,” Coca-Cola stated on its website. “We take our consumers and their health very seriously and have been on a journey to become a more credible and helpful partner in helping consumers manage their sugar consumption. To that end, we have led the industry adopting clear, front-of-pack calorie labeling for all our beverages.  We are innovating to expand low- and no-calorie products; offering and promoting more drinks in smaller sizes; reformulating products to reduce added sugars; transparently disclosing our funding of health and well-being scientific research and partnerships; and do not advertise to children under 12. We will continue to listen and learn from the public health community and remain committed to playing a meaningful role in the fight against obesity.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

No quick turnaround for struggling General Mills

BY Gina Acosta

Intense competition from rival yogurt makers hammered revenue and profit at General Mills in the second quarter.

General Mills reported lower-than-expected quarterly profit and revenue and shares of the yogurt and breakfast cereal maker fell as much as 4 percent to $60.52 on Tuesday.

In the U.S. market, where total retail sales slipped 9%, the decline was a steep 17% for yogurt. That’s far worse than the 3% drop for cereal, 7% decline for baking products, and 1% increase for snacks, according to Fortune.

General Mills said it expects 2017 sales, excluding acquisitions and divestitures, to decline 3-4 percent from 2016. It had previously anticipated sales would be flat to down 2 percent.

To read more about General Mills's troubles, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Silver Fern Brand launches no-sugar, high-fiber Cenavi chocolates with probiotics

BY Gina Acosta

SALT LAKE CITY — There's a new brand of chocolate hitting shelves, and this one is sweetened with the natural sweetener Kakato.

Developed for Silver Fern by chocolatier Art Pollard, Cenavi has no added sugar or sugar alcohols, is high in fiber and contains the only strain of probiotics proven to boost the body’s metabolism for long-term weight loss.

The first items available online now at Silver Fern Brand and Amazon.com include 70% dark chocolate flats, chocolate-covered almonds and barks in three flavors:

  • Spicy Mango
  • Cranberry, Blueberry and Ginger
  • Hemp Seed and Toasted Coconut

“Since we are chocolate lovers ourselves, we set out to develop the healthiest chocolate available,” said Phil Cox, CEO and founder, Silver Fern Brand. “Cenavi is the real thing, with the best, most flavorful cocoa beans from around the world, and it tastes like the real thing. And even better, because its ingredients include Kakato, high fiber and probiotics, you could literally lose weight while eating it. You will feel like you are cheating, but you aren’t.”

In addition to Kakato sweetener, a natural prebiotic fiber sweetener with 0 grams of sugar, Cenavi is a source of Bacillus probiotics, which is known to create short chain fatty acids (SCFAs) that supercharge the body’s metabolism. It is a great companion for chocolate lovers following any diet plan, including the Silver Fern elevated plan. This is a free 7-step plan for boosting weight loss with the use of probiotics, high fiber, and low carbohydrates, developed in conjunction with microbiologist Kiran Krishnan.

Cenavi’s 70 percent dark chocolates are available now at silverfernbrand.com or amazon.com. Milk chocolates, and other products, will be available in 2017.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?