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Coca-Cola shifts chief marketing executive to new role

BY Allison Cerra

ATLANTA Coca-Cola is shaking up management in its North American division, according to reports.

A report in the Atlanta Journal-Constitution said Coca-Cola North America chief marketing officer Katie Bayne will become president and general manager of the sparkling beverages category, which includes Coca-Cola’s carbonated drinks portfolio. Bayne’s role will be assumed by 14-year Coca-Cola veteran and SVP integrated marketing Beatriz Perez.

The moves are said to breathe new life into Coca-Cola’s North America business, which has staggered amid health concerns of carbonated beverage consumption.

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Pampers introduces Dry Max diapers

BY Allison Cerra

CINCINNATI Parents can rejoice as Pampers debuts its newest “high performance” diapers.

Pampers has developed a thinner, sleeker design for both its Swaddlers and Cruisers lines called Dry Max. The new diaper, Pampers said, Dry Max diapers will keep babies drier without the bulk.

“After years of research, we are celebrating that our new Pampers Swaddlers and Cruisers with Dry Max have finally arrived on store shelves, featuring benefits that will score big with parents and babies while being one step better for the environment,” said Jodi Allen, VP North America baby care at Procter & Gamble. “Just like the way technology is getting thinner, smaller and better than before, so is our new diaper line.”

Pampers Swaddlers and Cruisers with Dry Max is currently available in sizes 3 through 6 at mass, discount, baby specialty and grocery stores where Pampers products are sold, with the same retail pricing as the current Pampers Cruisers (pricing is at the sole discretion of the retailer). While supplies last, consumers can request a free sample at www.Pampers.com.

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Arm & Hammer fights stains with ‘power’

BY Allison Cerra

PRINCETON, N.J. Arm & Hammer is introducing a new gel laundry detergent that promises to fight the toughest stains.

Arm & Hammer’s Power Gel joins the full line of Arm & Hammer fabric care products that treat stains, soften clothes and meet various laundry needs. New Arm & Hammer Power Gels are available in two varieties: Arm & Hammer plus OxiClean Power Gel laundry detergent and Arm & Hammer Essentials Power Gel laundry detergent:

  • Arm & Hammer plus OxiClean Power Gel laundry detergent is the latest addition to the popular line of Arm & Hammer plus OxiClean products, the only line of detergents to combine the proven cleaning and freshening power of Arm & Hammer baking soda with supercharged OxiClean stain fighters in every drop.
  • Arm & Hammer Essentials Power Gel laundry detergent joins the Arm & Hammer Essentials product line, which harnesses the natural power of Arm & Hammer baking soda and biodegradable plant-based soaps to remove tough stains and eliminate odors. Arm & Hammer Essentials Power Gel laundry detergent provides powerful cleaning and a natural fragrance that leaves clothes smelling refreshed.

“We always hear from families that they want products with superior stain fighting power to make laundering less of a chore,” said Kevin Kuchinski, VP Church & Dwight fabric care. “We’re excited to answer this call by introducing gel technology to U.S. laundry through the revolutionary new Arm & Hammer Power Gel laundry detergent.”

Arm & Hammer Power Gel detergent now is available at retailers nationwide in 55 oz. and 110 oz. bottles. The suggested retail price ranges from $4.97 to $8.97.

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