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Coca-Cola shifts chief marketing executive to new role

BY Allison Cerra

ATLANTA Coca-Cola is shaking up management in its North American division, according to reports.

A report in the Atlanta Journal-Constitution said Coca-Cola North America chief marketing officer Katie Bayne will become president and general manager of the sparkling beverages category, which includes Coca-Cola’s carbonated drinks portfolio. Bayne’s role will be assumed by 14-year Coca-Cola veteran and SVP integrated marketing Beatriz Perez.

The moves are said to breathe new life into Coca-Cola’s North America business, which has staggered amid health concerns of carbonated beverage consumption.

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Pampers introduces Dry Max diapers

BY Allison Cerra

CINCINNATI Parents can rejoice as Pampers debuts its newest “high performance” diapers.

Pampers has developed a thinner, sleeker design for both its Swaddlers and Cruisers lines called Dry Max. The new diaper, Pampers said, Dry Max diapers will keep babies drier without the bulk.

“After years of research, we are celebrating that our new Pampers Swaddlers and Cruisers with Dry Max have finally arrived on store shelves, featuring benefits that will score big with parents and babies while being one step better for the environment,” said Jodi Allen, VP North America baby care at Procter & Gamble. “Just like the way technology is getting thinner, smaller and better than before, so is our new diaper line.”

Pampers Swaddlers and Cruisers with Dry Max is currently available in sizes 3 through 6 at mass, discount, baby specialty and grocery stores where Pampers products are sold, with the same retail pricing as the current Pampers Cruisers (pricing is at the sole discretion of the retailer). While supplies last, consumers can request a free sample at www.Pampers.com.

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Michelob gives beer lovers a taste of spring, summer

BY Allison Cerra

ST. LOUIS Michelob is bringing back its sampler pack of four wheat beers, just in time for the warm weather.

The sampler pack, available nationwide this month, includes the all-new Michelob ginger wheat — a twist on the classic unfiltered Belgian wheat ale, brewed with wheat malt, citrus peels and spices, along with the return of year-round favorites shock top Belgian white and Michelob Dunkel Weisse, and the spring seasonal hop hound amber wheat.

Every sampler pack includes a flighting sheet with tasting notes and a summary of each beer’s ingredients to reveal how the brewmasters’ recipes impact the colors, aromas and flavors found among the different styles.  The flighting sheet’s glassware and food pairing recommendations provide serving tips to enhance tastings at home. Additionally, MichelobSamplerPack.com features an interactive brewmaster tasting video to guide visitors through each beer’s ingredients, color, body and brewing process.

The Michelob spring/summer sampler pack is available at grocery and convenience stores nationwide through September in 24-packs (six of each beer) and 12-packs (three of each beer).

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