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Coca-Cola sets sights on sustainability with next-generation PlantBottle packaging solutions

BY Allison Cerra

ATLANTA — In an effort to support its long-term commitments through sustainable practices in sourcing and packaging supply, Coca-Cola has inked partnership agreements with three biotechnology companies to commercialize the brand’s PlantBottle packaging.

Agreements were signed with Virent, Gevo and Avantium after Coca-Cola’s research and development team and technical advisory board conducted a two-year analysis of different technologies.

“While the technology to make bio-based materials in a lab has been available for years, we believe Virent, Gevo and Avantium are companies that possess technologies that have high potential for creating them on a global commercial scale within the next few years,” Coca-Cola VP commercial product supply Rick Frazier said. “This is a significant R&D investment in packaging innovation and is the next step toward our vision of creating all of our plastic packaging from responsibly sourced plant-based materials.”

Since being introduced in 2009, more than 10 billion PlantBottle packages — made 100% from plant-based materials — have been distributed across 20 countries worldwide.

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chrissyecycle says:
Dec-15-2011 03:49 pm

E-Cycle Environmental commends Coke for trying to be sustainable with creating PlantBottle packaging. We hope that other major companies equivalent to Coke and how big they are start their own type of sustainable packaging. www.ecycleenvironmental.com

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Single-serve coffee sales experienced surge in 2011, Packaged Facts report finds

BY Allison Cerra

NEW YORK — In its latest report on sales in the coffee and ready-to-drink coffee market, Packaged Facts found that the single-cup coffee format has captured more than 7% of retail coffee sales.

Retail sales of coffee reached $7.3 billion in 2011, an increase of nearly 17% over 2010, with single-serve coffee claiming 7.5% of retail coffee sales. Its surge, according to the "Coffee and Ready-to-Drink Coffee in the U.S." report, primarily comes at the expense of regular instant coffee. What’s more, a Packaged Facts survey conducted in September found that 21% of households that make coffee (other than instant) at home own an electric single-cup coffeemaker (based on formats such as pods, K-Cups, or T-Discs), and 18% regularly use it.

Meanwhile, regular (caffeinated) ground coffee, the largest coffee category at retail, accounts for almost 60% of dollar sales of coffee through mass market channels.

The research firm also added that dollar sales growth in this market was driven by consumers paying higher prices for coffee products.

Click here for the full report.

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Barnie’s CoffeeKitchen brings line to Fla.-based Walmart stores

BY Allison Cerra

ORLANDO, Fla. — Barnie’s Coffee & Tea Co. is bringing its Barnie’s CoffeeKitchen line to Florida-area Walmart stores.

The company said the lineup will include 12 of the brand’s bestselling coffees. What’s more, the coffee flavors are classified by mood states (i.e., comforting, intriguing or robust), rather than roast level or growing region.

The suggested retail price is $8.78 for a 12-oz. bag.

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