BEAUTY CARE

Coca-Cola, Sanofi to launch ‘beauty drinks’ in France

BY DSN STAFF

ATLANTA – Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

The beauty drinks will be sold in a "small scale pilot" to a limited number of pharmacies in the country, according to a statement from the Coca-Cola business unit in France. Coca-Cola declined to provide further details.

The partnership to make the drinks was reported Tuesday in the Wall Street Journal. The newspaper reported that the four Oenobial drinks will be made of mineral water, fruit juice and nutrition additives. The news comes as Coca-Cola struggles to increase sales in Europe, with sales volume up just 1% in the third quarter.

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Survey explores reasons why people don’t floss regularly

BY Alaric DeArment

GRAND RAPIDS, Mich. — Though the American Dental Hygienists’ Association recommends daily flossing, Americans don’t floss as often as they should, according to a new survey by an oral care products manufacturer.

Plackers announced results of an online survey of 202 adults in which 40% said they didn’t floss because they forgot, while 30% said they didn’t have floss handy when they needed it. Meanwhile, 49% of those who use flossers said they had a problem with the floss shredding, while 28% experienced floss breakage. According to the ADHA, only 1-in-5 people floss regularly.

The survey polled 202 adults through SurveyMonkey.com. A representative of Plackers told Drug Store News it was not meant to be scientific, but was designed to get a pulse on consumer attitudes and behavior.

"For 40 years, Plackers has been working on ways to make it easier for people to protect their smiles and enjoy good oral health," VP marketing of Plackers parent company Ranir Jim Peliotes said in a statement. "Innovative features like our Super Tuffloss can help people say ‘yes’ to flossing regularly."

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Head & Shoulders, Pittsburgh Steelers to educate men on hair health via ‘Deeper Learning’

BY Antoinette Alexander

CINCINNATI — During the last three football seasons, Procter & Gamble’s Head & Shoulders has helped Troy Polamalu’s legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalizing him in wax. For the 2012 NFL season, Head & Shoulders is turning the spotlight on men and their hair by giving them a deep education on how to get hair as prolific as Polamalu’s.

Fans can now enroll in the Troy Polamalu School of Deeper Learning (TPSDL) — a virtual school featuring a series of humorous online courses to help men achieve deeper thinking through healthy scalps and great-looking hair.

Launching in tandem with the new Head & Shoulders for Men Deep Clean product, TPSDL features a 12-course online video series at DeepLikeTroy.org. For every video viewed, fans get closer to earning their own official Certificate of Deep Achievement. With open enrollment starting today, fans can participate in courses, including:

  • Advanced Music Appreciation: Professors Polamalu and Brett Keisel demonstrate the art of Spanish Air Guitar, delving into the deepness of facial expressions and the emotionality of proper guitar fingering;
  • Spiritual Shampooing 101: Polamalu leads students on a journey into the world of Tai Chi, revealing countless mysteries of shampooing spirituality; and
  • Poetry and Social Revolution 101: Sage academic Rob Riggle interprets his “Rhyme & Riggle” composition book for students.

 

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