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Coca-Cola names leaders for new operating structure

BY Allison Cerra

ATLANTA — Coca-Cola has announced new leadership appointments to support the company’s new global operating structure.

Coca-Cola said that Ahmet Bozer, Steve Cahillane and Irial Finan will lead Coca-Cola International, Coca-Cola Americas and Bottling Investments Group, respectively. Coca-Cola said the new structure "will consolidate leadership of global operations under the Bottling Investments Group and two large, but similar sized geographic regions to streamline reporting lines, intensify focus on key markets and create a structure that leverages synergies and provides flexibility to adjust the business within these geographies in the future."

The three operating businesses will report to chairman and CEO Muhtar Kent. The changes will be effective Jan. 1, 2013.

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Zulka premieres new packaging

BY Allison Cerra

LOS ANGELES — Zulka pure cane sugar has debuted a new look.

The company said its all-natural and unrefined granulated "morena" sugar now is packaged in a clear bag that features an updated, modernized logo and a new equivalency icon that illustrates how Zulka is a perfect cup-for-cup replacement for refined white sugar.

"We want everyone to know that Zulka is real sugar pressed from fresh sugar cane, so it’s as close to nature as you can get," said Carlos Rionda, VP sales and marketing for Zucarmex USA, the parent company of Zulka. "Refined white sugar is extremely processed and sometimes made with genetically-modified ingredients like sugar beets. Zulka Pure Cane Sugar is truly a better replacement for regular white sugar because it’s all-natural, non-GMO and never refined, so it retains the fresh flavor and natural properties of raw sugar cane. Our new packaging showcases the clean and natural character of Zulka, and shows that we have nothing to hide."

Zulka pure cane sugar is available in 1-lb., 2-lb. and 4-lb. bags at such retailers nationwide as Walmart, Safeway, Kroger, Albertsons, Food 4 Less, Supervalu, Superior, Winn-Dixie, El Super, WinCo and many others.

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NCPA posts new ‘Phil Mypockets’ video satirizing PBMs

BY Michael Johnsen

ALEXANDRIA, Va. — Some common patient complaints regarding mail-order pharmacies and their captive consumers’ lack of choice to switch to another pharmacy if they encounter poor service are highlighted in a new video released Wednesday by the National Community Pharmacists Association.

The short feature entitled “Mail Order Madness” touches on several concerns that patients have voiced to pharmacists and elsewhere regarding mail-order pharmacy: unsatisfactory customer service; wasteful “auto-shipping” of medication even when a prescription has changed or is no longer needed; and the wait for prescriptions to be processed and mailed (or sometimes lost in the mail or misdelivered). 

The video is available for viewing at www.whorunsmydrugplan.com – NCPA’s website that educates health plan sponsors and patients about how the cost and value of their prescription benefit can be negatively impacted by middlemen known as pharmacy benefit managers, which often also own mail-order pharmacies.

“The point of this video is simple: Patients need and deserve the ability to choose a pharmacy in their health plan that best meets their needs and those of their family for quality, convenience and cost-effective care,” NCPA CEO Douglas Hoey said. “Surveys indicate that the vast majority of patients prefer to use a local pharmacy for a face-to-face health care experience. The choice of going to your local pharmacy or using mail-order pharmacy is a decision that should be left to patients because mail order is not for everyone. Unfortunately, mandatory mail-order plan designs limit patients to one pharmacy. Unlike a community pharmacy where patients can ‘vote with their feet,’ mail order’s captive customers have no ability to go anywhere else.”

“Mail Order Madness” follows an earlier video entitled “The Third Wheel,”  which was released July 11 in conjunction with the launch of the Whorunsmydrugplan.com website.


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