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Coca-Cola expands collaboration with IFRC

BY Allison Cerra

ATLANTA — Coca-Cola announced it is extending its collaboration with the International Federation of Red Cross and Red Crescent Societies in a new global partnership.

Coca-Cola announced a $2 million investment to support the IFRC’s work in disaster response and preparedness, and public engagement, in communities that both organizations serve. Coca-Cola’s charitable arm, the Coca-Cola Foundation, will donate $1 million to the IFRC’s Disaster Response Emergency Fund.

Coca-Cola and the Red Cross Red Crescent already work together in more than 50 countries.

“Our partnership with [Coca-Cola] has the potential to become one of the world’s leading business and civil-society collaborations,” said Bekele Geleta, IFRC secretary general. “It will enable us to extend our reach even further in communities worldwide so we can be of greater service to vulnerable people. In this era of increasing natural disasters, imagine the magnitude of what we can accomplish together in disaster response and preparedness.”

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Hershey’s takes chocolate to next level

BY Allison Cerra

HERSHEY, Pa. — Hershey is offering fans a new way to enjoy its iconic chocolate candies.

New Hershey’s Drops, available in milk chocolate and cookies ‘n creme flavors, are delicious bite-sized drops without the candy shell. Chocolate lovers now can enjoy on-the-go snacking without the mess, the company said.

Hershey’s Drops will be sold nationwide in 8-oz. resealable, stand-up pouches. Also available are milk chocolate Hershey’s Drops in king-size 2.1-oz. packs.

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Thomas’ Bagel Thins teams up with celebrity nutritionist

BY Allison Cerra

HORSHAM, Pa. — Thomas’ Bagel Thins has teamed up with celebrity nutritionist Keri Glassman to promote healthy choices in 2011 and beyond.

As part of the partnership, Glassman has created morning makeover tips and four original recipes, one for each Bagel Thins bagel variety, to help consumers find weight-loss success this new year. The tips and recipes also can be accessed at ThomasBagels.com.

“We’re excited to be working with Keri,” said Eileen Gonthier, Thomas’ brand manager. “She shares Thomas’ attitude for an approachably wholesome lifestyle and knows that taste can’t be sacrificed for nutrition. They need to go hand-in-hand to ensure long-lasting wellness.”

Thomas’ Bagel Thins bagels are available in 100% whole wheat, everything, plain and cinnamon raisin varieties. Every variety is low in fat and a good source of fiber, and the 100% whole wheat flavor offers 21 g of whole grains per serving, according to the brand.

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