Coca-Cola donates to Toys for Tots
ATLANTA — Coca-Cola is looking to spread holiday cheer by asking consumers to donate their My Coke Rewards points to help generate gifts for unprivileged children.
By logging onto MCR.com/holiday, registered My Coke Rewards members can donate their points to Toys for Tots by entering codes found on 13 participating Coca-Cola products. The points will be awarded to Toys for Tots. Coca-Cola also is donating $120,000 to Toys for Tots; the money will be divided between eight cities across America.
“Coca-Cola has been an uplifting and magical part of the holiday season for decades, just like Toys For Tots,” said Stuart Kronauge, VP Coca-Cola trademark brands for Coca-Cola North America. “With our My Coke Rewards points donation drive, we’re offering people a simple way to support Toys For Tots and celebrate the spirit of giving. Through the generosity of My Coke Rewards members, together we’ll help make the holidays special for families in need.”
WhoopAss receives BevNet honor for product relaunch
SEATTLE — Jones Soda received a nod for its product revamp of the company’s WhoopAss energy drink.
At BevNet Live Winter 2010, Jones Soda was awarded BevNet’s 2010 best product revamp honor.
Jones relaunched its WhoopAss energy drink earlier this year with new packaging and functional ingredients. Each 16-oz. can of WhoopAss retails for $2.39 each.
"We knew the immense potential and equity we had in the WhoopAss name and concept, but the flavor, ingredients and graphics had become outdated as the energy drink market evolved," Jones Soda CEO Bill Meissner said. "With the revamped offering, we’re delivering an all-new face for the brand, and we believe the changes will help make WhoopAss a major player in the $5 billion energy drink category."
Celestial Seasonings to launch Twitter ‘Tea Time’ sessions
BOULDER, Colo. — Celestial Seasonings is bringing its Sleepytime bear to life with weekly Twitter sessions called "Tea Time with Sleepytime Bear."
Beginning Dec. 14, a different Celestial Seasonings tea will serve as "sponsor" for the weekly, hour-long Twitter "Tea Time" session, enabling online users to learn about the all-natural varieties of Celestial Seasonings tea, including herbal, green, white, red, chai and wellness. The sessions will take place every Tuesday at 1 p.m. MST.
The new initiative is part of the Celestial Seasonings’ social media strategy. The company recently launched a Facebook fan page for Sleepytime bear.