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Coca-Cola appoints new director to board

BY DSN STAFF

ATLANTA Coca-Cola has elected a new director to its board, the soft drink giant announced Monday.

Phoebe Wood officially will become director April 22. Wood will serve on the Affiliated Transaction and Audit Committees of CCE’s board of directors. She has more than 30 years of international finance and operations management experience, and serves as principal of CompaniesWood, a consulting firm that specializes in early stage investments.

“Phoebe’s experiences leading financial operations for an international beverage company, along with her directorships at consumer goods, manufacturing, and investment management companies, will provide tremendous value to our board of directors,” said John F. Brock, chairman and CEO, Coca-Cola Enterprises. “We look forward to working with her and benefiting from her unique perspective on our business, its finances, our global markets, and the overall beverage industry.”

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E-smoking on the rise, report says

BY Michael Johnsen

GAINESVILLE, Fla. Electronic cigarettes now are used by 1-in-4 smokers, claimed E Cigarettes National on Thursday, in a release touting the benefits of “e-smoking,” with much of the increased use occurring in the past year.

Tax burdens may be one strong indicator as to why the popularity of the electronic cigarette continues to grow, E-Cigarettes National stated. Calculating the actual cost of electronic cigarette use by the smoker shows another advantage. Some are making claims that the use of the e-cigarette cuts a smoker’s monthly bill down by 50% or more in relation to cost of tobacco cigarettes.

“[Consumers] love it because smokers are a lot smarter than the government and special interest groups give them credit for,” stated Tiffany Ellis of E Cigarettes National. “They see through the scare mongering and are seeing a difference in their wallets and purses after they make the switch, along with other benefits of making the decision to move over to electronic cigarettes.”

In the summer of 2009, the Food and Drug Administration issued a public warning regarding electronic cigarettes, stating the products contain carcinogens and such toxic chemicals as diethylene glycol, an ingredient used in antifreeze. “These products are marketed and sold to young people and are readily available online and in shopping malls,” the agency stated. “In addition, these products do not contain any health warnings comparable to FDA-approved nicotine replacement products or conventional cigarettes.”

The FDA has been examining and detaining shipments of e-cigarettes at the border and the products it has examined thus far meet the definition of a combination drug-device product under the Federal Food, Drug, and Cosmetic Act. The FDA has been challenged regarding its jurisdiction over certain e-cigarettes in a case currently pending in federal district court. The agency is also planning additional activities to address its concerns about these products.

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P&G’s new Bounty product rolls across America

BY Allison Cerra

CINCINNATI Procter & Gamble’s new Bounty Huge Roll is on a journey to help those in need, with the paper towel brand pledging to make a $50,000 product donation to five local food banks nationwide with the help of consumers in local communities.

The Bounty Huge Roll is making stops in San Antonio, Texas; Grand Rapids, Mich.; Cincinnati; Natick, Mass., and North Bergen, N.J., and Bounty will donate the paper towels raised for the food banks in each local market at the end of the cart’s cross-country journey. At each stop, consumers who come out to see the Bounty shopping cart will be able to pick up coupons for the new Bounty Huge Roll to test in their own homes.

“Just as the new Bounty Huge Roll aligns with our commitment to provide consumers with huge value, our goal through this campaign is to make a huge difference in the lives of those in need,” said Chris Brown, Procter & Gamble marketing brand manager, Bounty. “Local food banks are critical to serving people in need in communities across the country, and our hope in pledging to raise $50,000 worth of paper towels, is to incite people into action so together we can make a difference.”

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