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Coastal Wine Brands debuts Charonge

BY Allison Cerra

NAPA, Calif. — Coastal Wine Brands has debuted a new California white wine blended with natural orange flavor.

Charonge, which debuted last month, the wine is zestily fruity with fresh orange blossom, peach/apricot and yellow plum aromas. On the palate, it delivers crisp, wonderfully refreshing orange, papaya and yellow apple flavors that are enlivened in the wine’s long, snappy finish by a slight spritz, the company said.

Charonge carries a suggested retail price of $12 per bottle.

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Purina encourages pets, owners to ‘be happy’

BY Allison Cerra

ST. LOUIS — Purina has launched a new line of pet food that is inspired by the enduring happiness pets share with owners.

Be Happy is a dry pet food, available nationwide in cat and dog formulas, which helps support strong bones and teeth, healthy vision and healthy skin and coat, Purina said. The brand portfolio includes two varieties for cats — Deep Sea Duos Crunchies with ocean fish and salmon flavors and Poultry Pair-adise Crunchies with chicken and turkey flavors — as well as two varieties for dogs — beef and chicken.

"We looked at the way our pets see the world and were inspired by how they just seem to instinctively know the secrets to being happy," Be Happy brand manager Aaron Williams said. "We’re celebrating our pets as our happiness heroes. We’ve incorporated this philosophy into everything we do, and are encouraging pet owners to join our happiness movement online."

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PHatherQ says:
Sep-04-2012 03:07 pm

Really? Same crap in a different bag with a different marketing strategy. Hope this does as well as Pet Promise!!! LOL

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Planters adds peanut butter to NUT-rition line

BY Allison Cerra

NORTHFIELD, Ill. — Planters has re-entered the peanut butter business.

The brand has launched new peanut butter varieties under its Planters NUT-rition line, which include such ingredients as bananas, granola, berries, raisins, cinnamon and nuts. As part of the launch, Planters has introduced a mascot for the products, named Peanut Butter Doug.

"Planters NUT-rition peanut butter will change the way PB lovers think about their favorite staple," Kraft Foods brand manager Jon Hall said. "Once fans get a taste of NUT-rition, we know they’ll be hooked. It’s time for all of us to expect more from peanut butter."

Available nationwide in 12-oz. jars, Planters NUT-rition is available in Cinnamon Raisin Granola Nut, Banana Granola Nut and Berry Nut varieties for a suggested retail price range of $3.49 to $3.99.

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