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Clorox pushes Ingredients Inside program with upcoming mobile app, website

BY Allison Cerra

OAKLAND, Calif. — In an effort to provide consumers with on-the-go access to product ingredient information, Clorox is slated to debut a new mobile app and website.

Plans for the mobile app and website were previewed at the Sustainable Fragrances conference in Washington, D.C., on Thursday, where the company further emphasized its commitment to product ingredient transparency via its Ingredients Inside program.

The mobile website will allow easier on-the-go access to Clorox’s Ingredients Inside information by offering content and functionality optimized for mobile device use, while the mobile application — initially focused on iPhone users — will allow consumers to use their smartphones to scan a product UPC code and instantly be taken to that product’s ingredient listing.

For more information on Clorox’s Ingredients Inside program and other corporate responsibility initiatives, visit CloroxCSR.com.

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Winn-Dixie introduces bottled water to benefit Wounded Warrior Project

BY Allison Cerra

JACKSONVILLE, Fla. — Winn-Dixie is looking to raise funds for a nonprofit organization that helps veterans injured in the wars in Iraq and Afghanistan.

The retailer said that it is reintroducing a commemorative bottled water to raise funds for the Wounded Warrior Project. For every 24-pack sold through the 4th of July weekend, 10 cents will be donated to the organization, up to a total of $100,000.

This marks the second year Winn-Dixie is selling the specially packaged water to assist WWP.

“The proceeds from this program will help injured veterans regain what they have lost in service to our country,” Winn-Dixie group VP marketing Mary Kellmanson said. “This is an excellent opportunity for Winn-Dixie and our guests to show support for the brave men and women who’ve dedicated their lives to defending freedom.”

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Safeway inks deal with Coinstar

BY Allison Cerra

PLEASANTON, Calif. — Safeway is bringing Coinstar’s self-service coin-counting kiosks to its U.S. and Canadian stores, the supermarket retailer announced Thursday.

Safeway said it agreed to install 1,400 Coinstar kiosks by the end of 2011, with installations slated to begin this month in Safeway stores and its banners, including Vons, Dominick’s, Randalls, Tom Thumb, Genuardi’s, Pavilions, Carrs and Pak N’ Save.

"Coinstar brings a turnkey service and two decades of experience managing the operational intricacies associated with self-service coin kiosks," Safeway public affairs VP Brian Dowling said. "We are confident our customers will be pleased with the flexibility of being able to turn their coins into cash, store purchases or, in the future, a gift card."

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