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Clorox, NAHN introduce Hispanic Nurses Network

BY Allison Cerra

OAKLAND, Calif. — Clorox has partnered with the National Association of Hispanic Nurses to launch a new healthcare resource for Hispanic families.

Clorox and NAHN said the Hispanic Nurses Network consists of Spanish-speaking nurses in Miami, Los Angeles, Chicago and New York, who will act as healthcare advocates to share health information and educate Hispanics on how to keep their homes healthy through media interviews at local outlets and Q&A sessions at Facebook.com/CloroxLatino.

"Research shows that Hispanics are less likely than non-Hispanics to have access to preventive health services and healthcare information," Clorox marketing manager Jay Stilwell said. "Since nurses are often a family’s first stop for healthcare services, we created the Hispanic Nurses Network to serve as a resource on health and wellness matters to U.S. Hispanic families."

As part of the Hispanic Nurses Network launch, Clorox and NAHN said healthcare expert and VidaySalud.com founder/editor in chief Aliza Lifshitz also will provide support and recommendations for the Hispanic Nurses Network, as well as health content for the Clorox Latino Facebook page.

"There is nothing more important in life than being healthy," Lifshitz said. "As a doctor and as an editor in chief of VidaySalud.com, I am very well aware of the need Hispanics have for healthcare advice, and that is why I applaud this initiative and truly believe that the Hispanic Nurses Network will help people stay informed."


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Take Care Clinics offering Medicare wellness visits

BY Antoinette Alexander

CONSHOHOCKEN, Pa. — Take Care Health Systems, which is owned by Walgreens, now is providing wellness services for Medicare enrollees at all Take Care Clinic locations throughout the country, the retail health clinic operator announced on Thursday.

The Welcome to Medicare Preventive Visits and Medicare Yearly Wellness Visits are wellness services for Medicare enrollees, which include screenings for a number of common conditions, as well as education and counseling to encourage wellness and prevent disease.

According to the Centers for Medicare and Medicaid Services, only 6.5% of eligible seniors have used their Medicare Wellness Visit benefit. The benefit is available upon enrollment and then once a year with no out-of-pocket costs. With locations inside more than 360 Walgreens and convenient hours, Take Care Health is aiming to remove barriers to healthcare access that may prevent Medicare enrollees from easily accessing care.

“A focus on preventive health care and wellness can play an integral role in improving health outcomes and reducing costs,” stated Sandy Ryan, chief nurse practitioner officer for Take Care Health Systems. “By providing a simple and easy access point, Take Care Health hopes to help more patients gain the full benefit of their Medicare coverage so they can focus on getting and staying well.”

Upon completion of a Welcome to Medicare Preventive Visit or Medicare Yearly Wellness Visit at a Take Care Clinic, a Take Care Health provider will deliver a personalized wellness plan to each patient with clear explanations of findings and recommendations. A summary of the visit, with patient permission, will also be shared with each patient’s primary care provider and health plan. Information sharing between Take Care Health and a patient’s Medicare Advantage plan provider is enabled by the electronic medical record system utilized at all Take Care Clinics.

Seniors taking advantage of the no out-of-pocket cost services have the opportunity to gain insight on proactive steps to improve their health and to identify undiagnosed conditions. In turn, Medicare Wellness Visits through Take Care Clinics may help Medicare Advantage plans improve the quality of care they offer to their membership as measured by the CMS Five-Star Quality Rating System and National Center for Quality Assurance Health Effectiveness Data and Information Set guidelines.

The Welcome to Medicare Preventive Visit and Medicare Yearly Wellness Visits are fully covered services at Take Care Clinic for all Medicare Part B members and for millions of patients enrolled in Medicare Advantage plans who have contracted with Take Care Health Systems.

“By expanding our relationship with Take Care Clinic and Walgreens, we were able to strengthen our commitment to offer convenient access to high-quality preventive care to our Medicare Advantage members,” said Nancy Cocozza, SVP Medicare at Coventry Health Care. “We’re pleased that greater access to preventive services at Take Care Clinics will make preventive care even more available to Coventry’s members and improve their health and well-being.”

Take Care Clinics are professional healthcare centers located at more than 360 select Walgreens drug stores across the country that offer walk-in and appointment availability. Board-certified family nurse practitioners and physician assistants treat patients 18 months and older for common illnesses, offer such preventive services as vaccines and physicals and are licensed to write prescriptions, when necessary, that can be filled at the patient’s pharmacy of choice. Patients can visit TakeCareHealth.com to schedule an appointment and to view local and up-to-date information on patient satisfaction scores, market-specific quality of care scores, wait times and service costs.

Walgreens pharmacies offer an array of services to Medicare patients, including direct billing to Medicare Part B and D, administration of Medicare covered immunizations and prescription drug plan reviews by Walgreens pharmacists to help patients pick a plan that best fits their medication needs.


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TIBCO drives consumer intelligence for Pharmaca Integrative Pharmacy with loyalty program

BY Michael Johnsen

PALO ALTO, Calif. — TIBCO Software on Thursday announced that Pharmaca Integrative Pharmacy will be leveraging loyalty management solutions from TIBCO Loyalty Lab as part of a loyalty card program.

TIBCO has helped facilitate the launch of Pharmaca’s Feel Better Rewards Program at 24 locations and has helped the regional operator mine that loyalty data across departments and ascertain what customers were buying and why, when they made purchases and how often, as well as what constituted their overall marketbasket. With TIBCO Loyalty Lab, Pharmaca now has 150,000 members with 65% of its sales on the program, TIBCO reported.

The Feel Better Rewards Program helps drive sales across categories with a quarterly dividend program to drive frequency, program adoption and engagement.

"We saw a 50% increase in the percent of customers cross-shopping retail and pharmacy and a 10% to 15% increase in per-member spending since we launched the program," stated Laura Coblentz, VP marketing and innovation Pharmaca.

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