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Clorox to launch concentrated liquid bleach products

BY Allison Cerra

OAKLAND, Calif. — Clorox is boosting its namesake with a new line of liquid bleach products.

During its analyst day, held on May 31, the company unveiled plans to launch new concentrated formulas of Clorox liquid bleach products beginning in August. Benno Dorer, SVP of the company’s cleaning division, said the concentrated formula will reduce the current 96-oz. bottle by 33% to 64 oz., "making it more convenient to handle while maintaining the same number of uses."

"Compared with the current formulation, the new formula will provide improved whitening on clothes and kill more germs on hard surfaces," Dorer said. "Because the bottle is smaller, we’ll reduce our costs and environmental footprint by using less water in manufacturing, as well as less packaging material and fuel in transporting finished product."

The company added that the concentrated bleach "will be [a] key value driver during the next 12 months."

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Murray appointed chief product officer at Catalina

BY Allison Cerra

ST. PETERSBURG, Fla. — Catalina Marketing has appointed its first-ever chief product officer.

Michael Murray, former Sears Holdings chief marketing officer of e-commerce and online, brings more than 20 years of experience in the areas of data and information technology, product development, marketing and business management, including pioneering new media and internet solutions, to his new role. At Catalina, Murray is responsible for leading the company’s overall consumer-centric product strategy and innovation roadmap. He also will play a pivotal role in the company’s expanding portfolio of breakthrough products and solutions that help brands and retailers better engage today’s connected consumer—online and offline, the company said.

"Catalina is dramatically expanding its vision and solutions to address the changing needs of brands, retailers and consumers. We’re bringing new personalized experiences to consumers across a variety of touch points along the path-to-purchase and helping our clients grow consumer loyalty over time," Catalina CEO Jamie Egasti said. "Michael is an accomplished executive with extensive innovation experience across traditional and new media marketing, CRM, and Internet technology. His experience in driving innovation, as well as expertise in when and how to engage the consumer along the path-to-purchase, will help Catalina stay at the forefront of consumer loyalty innovation."

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PriceGrabber: Shoppers to spend same on Dad as they did Mom

BY Allison Cerra

LOS ANGELES — Most shoppers plan to spend the same amount of money for Father’s Day as they did for Mother’s Day, a new PriceGrabber survey revealed.

Polling 4,450 U.S. online shopping consumers, the survey found that 70% of shoppers plan to show Dad equal love this year, with 57% planning to spend less than $100 on gifts, 21% planning to spend between $100 and $249, 11% planning to spend more than $249 and an additional 11% saying they have no set budget when purchasing Father’s Day gifts this year.

But as more than half (56%) said they will from online stores via their computers — followed by 36% who plan to buy in brick-and-mortar stores and just 2% of survey respondents saying they plan to purchase gifts from an online store via a mobile device — what will motivate consumers to buy a product or service for Dad is free shipping (59%), price cuts (48%), sales (42%) and coupons (36%). Eighteen percent of shoppers said they will not be influenced by retailer tactics.

"Consumers are still budget conscience and will look for deals when Father’s Day shopping this year," PriceGrabber general manager Graham Jones said. "Even though most shoppers plan to spend under $100 on their Dad this year based on our survey data, it’s not surprising to see that retailer tactics such as free shipping, price cuts, sales and coupons will help sweeten the deal when enticing consumers to buy gifts for Dad this holiday."

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