Clorox kicks off annual grant program for schools
OAKLAND, Calif. — Clorox on Wednesday commenced its annual Power A Bright Future grant program.
This year, however, the company said that Power A Bright Future will not only provide grants to select nominated schools nationwide, but the program also will leverage its first-ever educational initiative with Skype, underscoring the role of technology in schools and resources that are needed to power new programs. Through this initiative, Clorox said it is spreading the word about its school grants program, as well as connecting teachers, students and parents to engage them in a larger conversation about funding needs. Nominations will be accepted now through Oct. 17, Clorox said.
"These days technology is an important tool in education," Clorox associate public relations manager Molly Steinkrauss said. "We’re excited to leverage elements that many teachers, students and parents use to make Power A Bright Future even bigger this year and give more people the chance to win money for much needed programs. We recognize that the way to reach teens and engage parents and teachers is changing, and our program is a direct reflection of that."
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Study: Higher conversion rate of omega-3 through supplements, not conventional food
MIAMI — Omega-3 sourced from dietary supplements may be more beneficial to a healthy diet than omega-3 sourced from conventional food, according to a new meta-analysis published in July by the Public Library of Science Genetics.
Across five population-based categories, representing more than 8,800 subjects, the PLoS has found a lower conversion rate from plant omega-3 (abbreviated ALA) to its final derivatives of EPA and DHA. EPA and DHA of omega-3 can be attained directly from dietary omega-3 supplements or through metabolic conversion from ALA, which is mostly found in seeds and plants.
The study found that the higher ratio of ALA in the body corresponded to lower levels of EPA and DHA, suggesting an inefficiency in conversion of ALA to EPA/DHA.
For the complete study, click here.
‘Biggest Loser’ battle royale
NEW YORK — “Biggest Loser” trainer Bob Harper is featured on a diet aid launched earlier this year by Iovate Health Sciences that will go head-to-head against former “Biggest Loser” trainer Jillian Michaels. The Jillian Michaels brand generated $11.9 million for the 52 weeks ended July 10, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart). ”Biggest Loser” and Harper are getting set for that show’s 13th season on NBC this fall, while Michaels will be joining the cast of healthcare professionals on the syndicated health-advice program “The Doctors.”