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Clorox introduces Ingredients Inside app, mobile website

BY Allison Cerra

OAKLAND, Calif. — Clorox said it has launched a smartphone application and mobile website that will provide smartphone users access to information about ingredients used in its products.

The company said its Ingredients Inside app and mobile website provide disclosure for on-the-go consumers by offering both content and functionality. The Ingredients Inside app currently is available to iPhone users, while the mobile site is available for all mobile platforms. Ingredients Inside, Clorox said, also outlines the company’s product stewardship principles and practices, providing information on safety processes and guidelines on how the company screens ingredients, including fragrance components for new products.

"Mobile computing is triggering a shift in how consumers access information to make purchasing decisions," Clorox chairman and CEO Don Knauss said. "Our new product ingredient tools will help consumers make informed choices about our products anytime, anywhere."

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This spring, Ciao Bella goes Greek

BY Allison Cerra

FLORHAM PARK, N.J. — Gelato and sorbet brand Ciao Bella is rolling out a better-for-you dessert to frozen food aisles this spring.

New Adonia Greek Yogurt will be available in 14-oz. containers, including blueberry, espresso, key lime, mango, peach, raspberry and vanilla varieties, as well as yogurt bars, which will be available in peach and wild blueberry flavors. What’s more, all Adonia products are fat free, will tout less than 130 calories and contain nine grams of protein per serving.

“We are so thrilled to unveil Adonia Greek Frozen Yogurt by Ciao Bella, the brand’s latest offering in our continued mission to create the most delicious and inspired frozen desserts on the market,” Ciao Bella VP sales and marketing Deborah Holt said. “Creamy and truly heavenly, Adonia represents our boldest and most inventive product to date, and we look forward to providing consumers with a truly unique and tangy spin on both the Ciao Bella brand and Greek yogurt craze.”

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Report: Walgreens to be a feature sponsor for ‘Celebrity Apprentice’

BY Michael Johnsen

NEW YORK — Walgreens will be a feature sponsor of the 2012 season of "The Celebrity Apprentice" — the season premiere airs Feb. 6 on NBC — according to a report published online Monday by TalkTVworld.com.

As indicated in the report, many of the show’s feature sponsors have been showcased as part of an episode. For example, finalists John Rich and Marlee Matlin developed a 7UP ’70s and ’80s retro campaign for Dr Pepper/Seven Up in "Celebrity’s" season last year. According to the report, 7UP’s Facebook fan base was up more than 330% last year as a result. That suggests the likes of American Idol’s Clay Aiken, movie star Tia Carrere or the original "Hulk" Lou Ferrigno could soon be bopping around Manhattan for Walgreens/Duane Reade.

For the full story, click here.

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