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Clorox introduces Bleach It Away online community program

BY Allison Cerra

OAKLAND, Calif. — Clorox has launched a new online community that invites visitors to share their most "bleachable moments" and receive real-time advice and solutions from Clorox’s panel of cleaning and laundry experts.

Bleach It Away offers consumers a platform to share moments they’ve reached for bleach to resolve messes, as well as access to educational "how to" cleaning and disinfecting videos, advice from Clorox’s panel of experts — including Dr. Laundry, a.k.a. Mary Gagliardi, a scientist at Clorox — and access to Clorox’s free mobile app for on-the-go stain removal advice, called MyStain, which is available for iPhone, iPod Touch, iPad and Android smartphones.

"There are ‘recipe for disaster’ moments unique to having kids, pets or just living life that can make us cry or laugh (or both)," Clorox brand manager Colleen Schweichler said. "Through the Bleach It Away program we’re hoping to help people share, celebrate and conquer these ‘bleachable moments’ because no one understands it better than a community of others who have just gone through it, too."

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Marley Coffee brings 8-oz. bags of ground coffee to retail

BY Allison Cerra

LOS ANGELES — Marley Coffee has launched 8-oz. bags of its gourmet ground coffee that will hit retail this season.

The lineup of Marley Coffee includes Mystic Morning, Lively Up espresso blend, One Love single origin Ethiopian Yirgacheffe, Simmer Down (organic Swiss Water decaf), Buffalo Soldier and the Get Up Stand Up breakfast blend.

The Marley Coffee line will be certified organic and retail for $9.99 per 8-oz. bag.

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P&G expects to close Pringles sale later than expected

BY DSN STAFF

CINCINNATI — Procter & Gamble announced that the completion of its deal to sell the Pringles brand to Diamond Foods has been pushed back to June 2012.

The transaction, which initially was expected to close this December, was delayed "to allow Diamond Foods to complete an accounting investigation." P&G said it remains committed to the transaction and noted that the timing of the deal would not affect P&G’s planned restructuring.

The deal, announced in April, is valued at $2.35 billion.

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