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Clorox discloses ‘ingredients inside’

BY Allison Cerra

OAKLAND, Calif. — Clorox is letting consumers know everything the company uses in its products.

Part of its Ingredients Inside program, Clorox identifies all preservatives, dyes and fragrances in its U.S. and Canadian cleaning, disinfecting and laundry products. Detailed information also can be accessed on Clorox’s Ingredients Inside Web page.

"We know how important it is to help people make informed choices about the products they use in and around their homes," said Clorox chairman and CEO Don Knauss. "This additional information about our products is a natural next step to take for our Ingredients Inside program as we continue to drive transparency and industry leadership in the area of product ingredient communication."

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‘May the force be with you:’ M&M’s featured in ‘Star Wars’ novelty items

BY Allison Cerra

NEW YORK — CandyRific has joined Lucasfilm’s "Star Wars" with iconic M&M’s candies through a new license pairing.

The new M&M’s "Star Wars" lineup includes such items as 9-in. and 12-in. dispensers (retailing for $4.99 and $12.99, respectively), candy fans ($3.99), coin banks ($2.99) and lightsabers ($3.99). Many of the products feature M&M’s dressed as classic "Star Wars" characters, including Luke Skywalker, Princess Leia, Darth Vader and Han Solo.

The new products are slated to make their debut at Dylan’s Candy Bar in New York City at an event Feb. 12.

CandyRific sells candy and novelty product combinations through popular licensed brands, including Scooby-Doo and DreamWorks.

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Diet Pepsi gets svelte

BY Allison Cerra

NEW YORK — Diet Pepsi is showing off its skinny side.

The diet cola will debut its skinny can at New York’s Fall 2011 Mercedes-Benz Fashion Week, held from Feb. 10 to 17, in which Diet Pepsi will serve as the show’s official sponsor.

"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week," said Jill Beraud, chief marketing officer at PepsiCo. "Our slim, attractive new can is the perfect complement to today’s most stylish looks."

As part of the slimmed-down can promotion, fashion commentator Simon Doonan, famous for his store window displays, will unveil a special collaboration at the Diet Pepsi Style Studio located at 362 West Broadway in New York’s fashionable SoHo neighborhood on Feb. 11. Featuring Diet Pepsi’s slim, attractive new cans and incorporating Jonathan Adler designs, the window installation is a unique fusion of fashion and art. Following the New York collections, the window display will be viewable to the public for the month of February.

Diet Pepsi’s skinny cans will roll out nationwide next month.

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