BEAUTY CARE

Clio Designs relaunches shavers in new styles

BY Antoinette Alexander

BOSTON Clio Designs has relaunched its palmperfect shavers in a new palette of styles for 2009.

The patented palmperfect shaver is comprised of the stainless steel blades, a 3-volt motor, soft rubber grip and a convenient lanyard. The shave also uses a triple-blade system designed to but both long and short hairs at the same time, shaving in any direction without any hair pulling. It operates on two ‘AAA’ alkaline batteries and is water-resistant.

The palmperfect shaver is typically available for less than $10 at most major retailers in the United States, including CVS, Walgreens and Target.

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BEAUTY CARE

In light of economic crunch, Avon to promote value, ramp up recruitment

BY Antoinette Alexander

NEW YORK Mass market retailers could be facing increased competition when it comes to beauty as Avon, which sells it products through representatives, steps up its recruitment efforts and aims to appeal to cash-strapped consumers through its Smart Value initiative in light of the current economic crisis.

“With people looking for ways to earn money and watching every dollar they spend, Avon offers both an income opportunity and Smart Value products. So we’re going to do what we always do: focus on opening doors and capturing share so that we’re well-positioned when the crisis lifts as it eventually will,” Andrea Jung, chairman and CEO, told analysts during the company’s fourth quarter conference call on Tuesday. 

With unemployment on the rise in the United States, Avon will be shifting much of its focus in 2009 on recruiting efforts, leveraging not only various advertising vehicles but also job fairs and Internet sites for job seekers. The company’s stepped-up recruiting programs are already evident on television. In fact, Avon had recruiting ads airing this past Sunday leading into the Super Bowl. 

During the fourth quarter, active representatives in North America increased 1% and the North America team is “moving aggressively with a full plate of initiatives,” Jung noted. 

The company is also looking to appeal to shoppers’ wallets by highlighting value and, according to Jung, will be “moving quickly to insure the appropriate flow of offerings in the under $5 U.S. or equivalent range.” 

Avon will also be promoting its Smart Value messaging in its brochures worldwide, and will be creating Special Value sections and separate flyers and mini-brochures. For example, a 30-page mini-brochure in the United States will feature the cover headline, “Look Beautiful for Less.” 

“In addition, we’re combining this focus with clear messages about the ease of the Avon shopping experience compared with retail, emphasizing personal home delivery by your Avon representative with no delivery fees,” said Jung. “So as we begin 2009, we feel good about our advantaged business model.”

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Murad Inc. introduces new skin repair serum

BY Antoinette Alexander

EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Howard Murad, M.D. and sells its skin care brand at several retail locations such as Sephora and Ulta, has introduced the new Sleep Reform Serum and Supplements.

The products are designed to help the body and skin “sleep” by using Repair Enhancing Matrix (REM). Developed to increase the depth and duration of restorative sleep, it helps accelerate and optimize the skin’s repair cycle while providing antioxidant protection to shield cells from further damage.

REM complex is comprised of three actives—gamma-aminobutyric acid for encouraging muscle relaxation, methylsulfonylmethane, a sulfur donor for enhancing penetration and reducing inflammation, and vitamin C and its derivatives. This complex, coupled with melatonin in Sleep Reform, promises to induce an anti-stress effect that relaxes skin tension and reduces wrinkles, according to the company.

Applying Murad’s internal/external approach to skin care, the Sleep Reform system is comprised of two tiers:

•  Sleep Reform Serum: A night treatment that is designed to improve skin’s beauty sleep. The product is priced at $97 for 1 ounce. •  Sleep Reform Supplements: Provides ingredients, including melatonin, that promise to improve the ease with which one falls asleep, and helps to reduce nighttime disturbances. The supplements are priced at $49.50 for 60 tablets.

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