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Clif Shot Blocks now available in Chocolate Cherry, a first for the category

BY Melissa Valliant

EMERYVILLE, Calif. — Clif Bar doesn’t think energy chews should always have to be simply fruit-flavored. In a first for the predominantly fruit-flavored category, the company has introduced its Chocolate Cherry flavor to its Clif Shot Blocks line of energy chews for performance athletes.

With subtle chocolate and ripe black cherry flavors, Chocolate Cherry Clif Shot Blocks contain 95% organic ingredients, 100 calories per three pieces and the ideal balance of carbohydrates and electrolytes to boost athletes’ energy and promote proper muscle function.

“The body craves variety after hours of training and racing,” said Chris Randall, Clif Shot brand manager at Clif Bar & Company. “At Clif Bar, our foods are crafted with the optimal balance of ingredients to meet athletes’ performance needs and taste demands. We are excited to expand our lineup with an innovative chocolate-flavored energy chew that provides 50 mg of caffeine per serving.”

A packet of Clif Shot Blocks contains six energy chews and is available now — and in the new flavor — at select specialty retail stores across the country for a suggested retail price of $1.99.

In addition to Chocolate Cherry, consumers can choose from eight other flavors, four of which contain caffeine: Black Cherry (50 mg of caffeine), Citrus, Cran-Razz, Margarita (with three times the sodium), Mountain Berry, Orange (25 mg of caffeine), Strawberry and Tropical Punch (25 mg of caffeine). 

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Sneaky Pete’s launches first all-natural oat beverage

BY Rebecca Haughey

BUTLER, N.J. – Sneaky Pete’s Naturally Oatstanding Beverage is now available at various grocery stores and other retailers nationwide. The first soluble oat beverage of its kind, Sneaky Pete’s is an easy and low-calorie way for consumers to meet the daily requirement for fiber.

"Children will naturally love Sneaky Pete’s great fruit flavors, so moms need not worry about getting them their oatmeal," said Jerry Bello, president of Sneaky Pete’s. "And because 9-out-of-10 children do not get the recommended daily amount of fiber they need, children are more likely to be overweight and have greater risk of higher cholesterol levels later."

Sneaky Pete’s helps the digestive system absorb nutrients and turn food into energy, maintaining a healthy population of gastrointestinal bacteria. Each bottle of the beverage contains 3 g of fiber but only 40 calories.

Sneaky Pete’s is available in five fruity flavors, including Apples Away, Raspberry Beret and Mango Mystique. Although the flavoring appeals to children, adults — who on average do not get the minimum recommended amount of daily fiber in their diets — can also drink Sneaky Pete’s to enhance digestive health while lowering cholesterol and blood pressure.

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Quaker Oats introduces Quaker Popped snacks

BY Rebecca Haughey

CHICAGO – Quaker Oats, a divison of PepsiCo, has introduced Quaker Popped — a rebranded version of the company’s popular Quaker Quakes snack.

Quaker Popped are bite-size snacks made from whole-grain brown rice and corn, with 10 to 13 grams of whole grain per serving and zero grams of trans fat. Because the snacks are popped, and not fried, they contain lower fat than a number of fried snacks.

"We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection," said Justin Lambeth, chief marketing officer for Quaker Foods North America.

Along with the new name, Quaker Popped packaging features a new logo and bright color scheme. The snack is available in 14 different flavors, including familiar favorites Cheddar Cheese and Apple Cinnamon. Walmart shoppers can also try new flavors Chipotle Cheddar and Sweet & Salty Mix. Available at grocery stores nationwide, Quaker Popped have a suggested retail price of $2.00 for a 3-oz bag.

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