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Clif expands line with Builder’s Max protein bar

BY Jason Owen

EMERYVILLE, Calif. — Clif Bar and Company announced today the launch of a new protein bar to expand the company’s offering to 10, 20 and 30 g protein bars.

Clif Builder’s Max is a new 30 g protein bar made with TriBuild protein, a proprietary blend of whey, soy and casein, and is specifically crafted to support muscle growth and recovery. Max contains both fast-absorbing proteins that go to work quickly to promote muscle growth as well as proteins that take longer to absorb, which can help extend the muscle growth window. Clif Builder’s protein bars also boast no artificial sweeteners, trans fat or ingredients sourced from GMOs.

“Clif Builder’s is committed to offering great-tasting products that align with the needs of athletes and active people through every last rep, squat and sprint,” said Shirin Belur, Clif Builder’s brand manager. “The introduction of Builder’s Max gives people another option to help customize their protein intake based on the day’s activities and the demands of the workout.”

Builder’s Max is available in three flavors: Caramel Peanut, Chocolate Chip Cookie Dough and Mint Chocolate Chip.

CLIF Builder’s offers three bars in an assortment of flavors and with varying protein levels:

  • Builder’s Snack Size for lighter workouts or rest days (10 grams of protein);

  • Builder’s for everyday workouts (20 grams of protein);

  • Builder’s Max with TriBuild protein blend to support muscle growth and recovery after the toughest workouts (30 grams of protein).

Builder’s Max is available at retailers nationwide with a suggested retail price of $2.69.


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FDA creates map for finding legal online pharmacies

BY Alaric DeArment

SILVER SPRING, Md. — The Food and Drug Administration has launched an interactive map that allows users to find licensed online pharmacies by searching through states’ board of pharmacy databases.

The site, BeSafeRx, is designed to help users distinguish between legitimate pharmacies and fake ones, noting that fake pharmacies will often use various means to appear legitimate. "If you cannot confirm that an online pharmacy is licensed in the United States, you should not use that online pharmacy," the site states.

The launch of the site comes amid a growing problem of patients seeking bargains by buying drugs from fake online pharmacies.

According to a report released in October 2012 by the National Association of Boards of Pharmacy, 97% of the more than 10,000 online drug sellers it surveyed were doing business illegally, saying that it found 9,543 websites that appeared to obtain drugs from what it called "questionable sources."

Another report last year, from Portland, Ore.-based online pharmacy verification company LegitScript, found that rogue pharmacy operations tend to be highly organized. The company found that as many as one-third of rogue pharmacies at the time were hosted under the Panama-based Internet domain registrar Internet.bs. According to the report, Internet.bs was one of about 450 accredited domain name registrars and accounted for only 0.2% of total registered domains online, but up to 44% of rogue online pharmacy domains; 20 registrars accounted for 81% of the rogue sites.

Earlier this month, the NABP announced that it was seeking to curb the growth of rogue online pharmacies by creating a new top-level domain, .pharmacy, that only legitimate online pharmacies could use, partnering with international regulators, pharmacy organizations and law enforcement organizations. Top-level domains are the suffixes at the end of Web addresses that determine what type of organization operates the site, such as .com, .org, .edu and .gov.


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RadioShack closes Target mobile kiosks

BY Alaric DeArment

FORT WORTH, Texas — RadioShack Corp. has ended its mobile phone partnership with Target Corp. amid slumping sales, the electronics store chain said Tuesday.

RadioShack said it had stopped operating its Target Mobile centers before the end of last month. The company had operated mobile phone kiosks inside Target stores. The company posted first quarter 2013 quarter sales of $849 million and a loss of $43 million, compared with $913 million last year and a loss of $8 million.

RadioShack’s CEO since February has been Joe Magnacca, who was previously EVP daily living products and solutions at Walgreens, having joined Walgreens in 2010 when it bought Duane Reade, where he had served as president.

 

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