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Clif Bar’s latest bar intro sources ingredients from Rainforest Alliance Certified farms

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Bar and Co. on Wednesday launched its Sierra Trail Mix, the newest flavor in the company’s flagship product line. 

Sierra Trail Mix is the first Clif Bar flavor made with sustainably grown cocoa from Rainforest Alliance Certified farms and will display the frog seal on the package. The CLIF Bar portfolio now offers 17 great-tasting and distinctive flavors for athletes to push further with sustained energy.

Sierra Trail Mix is crafted with peanuts, chocolate, raisins and pumpkin and sunflower seeds to create a balanced sweet and salty flavor profile. 

Clif Bar & Company’s collaboration with the Rainforest Alliance continues the company’s commitment to help create a more healthy, just and sustainable food system, the company stated. The remaining flavors of Clif Bar made with cocoa ingredients from certified farms will appear in stores in the coming months.

Sierra Trail Mix is available at grocery, natural food and specialty retail stores nationwide at a suggested retail price of $1.39.


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Snuggle introduces new Exhilarations longer-lasting fabric softener

BY Jason Owen

BOSTON — Snuggle announced this week a new line of longer-lasting fabric softeners available in five fragrance combinations.

Snuggle Exhilarations is a new and improved line of the Snuggle brand of fabric softeners designed to keep clothes smelling fresh with scents that last from wash to wash, the company stated.

Snuggle Exhilarations are available in five fragrance combinations:

  • white lavender and sandalwood;
  • blue iris and bamboo silk;
  • wild orchid and vanilla;
  • white lilac and spring flowers;
  • sweet blossom and wild flowers.

Exhilarations are safe to use in both standard and high efficiency washing machines.

Snuggle Exhilarations come in 32ld (load), 50ld, 96ld and 180ld with a suggested retail price of $3.99, $4.99, $8.49 and $10.99. Exhilarations are available at all major retailers Walmart, Target, grocery and dollar stores, as well as BJ’s.


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Amazon trials upgrade to Prime service with Los Angeles fresh-food delivery

BY Alaric DeArment

NEW YORK — Amazon is giving a free trial of its fresh-food delivery service to premium customers in the Los Angeles area, according to published reports.

The Seattle Times reported that the online retailer would offer a free, 90-day trial to AmazonPrime members in several parts of Los Angeles of same-day and early-morning delivery, allowing them to receive items like fresh foods, in addition to toys, electronics and half a million other items. The grocery delivery service has been in testing in Seattle for almost six years.

The new service is a trial of Prime Fresh, an upgrade to the existing AmazonPrime service. Currently, AmazonPrime members pay $79 per year, and after 90 days, those participating in the trial will be invited to upgrade to Prime Fresh, which will cost $299 per year. According to analysts cited by the Times, Amazon is planning to expand Prime Fresh to San Francisco later this year and to about a dozen other markets next year.


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