Clif Bar wheels out bicycling promotion
NEW YORK — Clif Bar on Tuesday announced its first-ever “Join the Ride” program, which invites consumers to describe how a new bicycle will help them live better. The program will focus on personal health and fitness, community involvement and green living. Individuals with the 50 most compelling entries will receive a Raleigh Route 3.0 bicycle and a Giro Reverb helmet.
Produced in partnership with Bicycling magazine, all winning entries also will be posted on a group blog on Bicycling.com. The program begins May 15 and will be open through June 18. Entries, limited to 100 words or less, can be submitted at Bicycling.com/clifbar.
"Clif Bar believes that life is better on a bicycle," stated Ryan Mayo, Clif Bar environmental activism manager. "We’re committed to supporting the bike movement and feel that riding a bike can bring about profound change in our lives and the world around us, from improving our fitness and lowering our stress, to reducing our carbon footprint by leaving the car keys at home for quick trips around town. ‘Join the Ride’ gives us the opportunity to share the thrill of riding a bike with new and existing cyclists."
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FDA identifies three online products masquerading as dietary supplements
SILVER SPRING, Md. — The Food and Drug Administration on Wednesday identified three online products touting "natural" intimacy enhancement that consumers should avoid because they each contain undeclared pharmaceutical ingredients.
The three products include Boost ultra sexual enhancement formula, VMaxx Rx and Firminite.
FDA laboratory analysis confirmed that Boost ultra sexual enhancement formula contains sildenafil, the active ingredient in Viagra, an FDA-approved prescription drug used for treatment of erectile dysfunction. VMaxx Rx contained sulfoaildenafil, an analog of sildenafil. Firminite contained tadalafil, the active ingredient in Cialis, another remedy prescribed for the treatment of erectile dsyfunction.
These undeclared ingredients may interact with nitrates found in some prescription drugs, such as nitroglycerin, and may lower blood pressure to dangerous levels, the FDA said. Men with diabetes, high blood pressure, high cholesterol or heart disease often take nitrates, the agency added.
Consumers should stop using this product immediately and throw it away. Consumers who have experienced any negative side effects should consult a healthcare professional as soon as possible, the FDA noted.
According to the agency, these notifications are part of an initiative to inform the public of a growing trend of products illegally marketed as dietary supplements or conventional foods that actually contain hidden drugs and/or chemicals. These products are typically promoted for sexual enhancement, weight loss, and body building, and are often misrepresented as being “all natural,” the agency said.
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Abbott introduces PediaSure SideKicks Clear for mom’s picky eaters
ABBOTT PARK, Ill. — Abbott on Wednesday launched PediaSure SideKicks Clear, a clear nutritional beverage that helps balance out the diet of picky eaters who may be missing nutrients. Moms also can have peace of mind knowing that their picky eaters are receiving a source of protein and 19 vitamins and minerals, the company said.
In addition to new flavors berry and tropical fruit, one 6.8-fl.-oz. serving of PediaSure SideKicks Clear provides as much protein as one large egg, as much vitamin D as a 6-oz. yogurt cup and as much vitamin A as a half cup of zucchini. The beverages contain 120 calories and represents a nutritious option for children who don’t drink milk or require a gluten-free diet.
According to Abbott consumer research, two-thirds of moms surveyed reported having a picky eater at home, and 9-out-of-10 of these moms said they are unsuccessful at getting their picky eater to eat healthy and nutritious foods every day.
For more information, click here.
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