HEALTH

Clif Bar sparks child ingenuity with return of Clif Kid Backyard Game of the Year contest

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Bar on Tuesday announced the return of the Clif Kid Backyard Game of the Year contest.

With new research that shows kids continue to spend more time in front of screens than outside, Clif Bar announced the contest returns for a second year to encourage kids ages 6 to 12 years to use their imaginations and reconnect with outdoor playtime. Once again kids will be asked to invent their very own backyard game idea for a chance to win a $10,000 scholarship, a Marin bicycle and Bell helmet and, this year, a trip to San Francisco.

"Clif Kid understands parents are looking for new ways to encourage kids to walk away from their computers and video games and get outside to enjoy more play time," said Jennifer Yun, brand director for Clif Kid. "As part of a healthy, active lifestyle, we make sure our nutritious kids snacks are USDA certified organic and provide the balanced nutrition kids need to stay energized and enjoying their outdoor play adventures."

"Kids are healthier, happier and more creative when they spend more time outdoors," stated Richard Louv, author of the national bestseller "Last Child in the Woods." "I’m excited to be a partner with Clif Kid in its terrific effort to encourage kids and their families to reconnect with nature and invent their own games — beginning in their own backyards."

Louv will serve as "chief outdoor officer" for the 2012 Backyard Game of the Year contest and playoffs.

Backyard game ideas can be submitted through June 17 at ClifKidBackyardGame.com. For 2012, Clif Bar is adding an additional finalist slot for a total of six kids who will be flown with a parent to San Francisco to compete in the Clif Kid Backyard Game of the Year playoffs in July 2012.


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GoodNites introduces new bed mats

BY Allison Cerra

NEENAH, Wis. — Kimberly-Clark has expanded its GoodNites brand to include a new innovation that provides bedwetting protection.

GoodNites bed mats are absorbent, cloth-like and disposable that offers bedwetting protection by adhering to a child’s fitted sheet.

"As a trusted leader and expert, GoodNites brand understands the challenges of millions of parents and children who are dealing with bedwetting," GoodNites senior brand manager Dave Caputo said. "GoodNites Bed Mats is a new bedwetting protection choice that offers outstanding absorption in a cloth-like mat, helping give families a better night’s sleep."

GoodNites bed mats will be available in most leading grocery stores, mass merchandisers, drug stores and select online retailers by April. The suggested retail price for GoodNites bed mats jumbo pack will be approximately $10.

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Dateline NBC airs dietary supplement exposé; CRN responds

BY Michael Johnsen

NEW YORK — "Dateline NBC" on Sunday aired an exposé concerning certain outliers of the dietary supplement industry during its "Hansen Files" segment featuring Chris Hansen, charging that supplement manufacturers aren’t ensuring that those ingredients on their labels are actually in the supplement.

"Our latest ‘Hansen Files’ investigation shows there is a gaping hole in the safety net when it comes to making sure your supplements are safe and effective," Hansen stated as part of a blog posted Monday on the program’s site. "Our hidden cameras will show that when it comes to supplements in America, it can be like the wild west."

“’Dateline NBC’ raised some serious issues in its investigative report," stated Steve Mister, president and CEO for the Council for Responsible Nutrition, earlier today. "We are concerned, as any industry would be, when a few companies engaging in fraudulent and criminal activity overshadow the legitimate products sold by responsible companies."

CRN iterated that responsible nutrition companies are compliant with the Food and Drug Administration’s Good Manufacturing Practices governing supplements. "We take seriously the allegations raised by this television program of fraudulent laboratory practices and urge the Food and Drug Administration to use its ample legal authority to take legal action."


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M.Keaton says:
Mar-20-2012 11:18 am

The Natural Products Association (NPA) is the leading representative of the dietary supplement industry with over 1,900 members, including suppliers and retailers of vitamins and other dietary supplements. NPA President Jeff Wright comments on the regulation and safety of dietary supplements: “Consumers can trust what they read on the labels of dietary supplements. We share the concern about the issue of ensuring that products contain what the label claims and are not contaminated. This issue is highlighted, from time to time, in most consumer products industries, including foods, drugs and toys.” “The Natural Products Association supports the goal of superior quality within our industry, other industries and the government. Fortunately, consumers are smart enough to understand that a few or occasional lapses in quality assurance should not translate into suspicion of an entire category of products, especially one with a strong history of safety. Otherwise, people may not eat eggs, spinach, tomatoes or pistachios today.” “NPA has long supported government and industry actions to both produce dietary supplements according to good manufacturing practices and eliminate drugs wrongly labeled as supplements. Products that contain undeclared drug ingredients are not dietary supplements. These products are illegal drugs, and they have no place in the legitimate marketplace.” “Selling products that contain illegal substances is a crime. Anyone who manufactures or sells these illegal products intentionally should be prosecuted to the full extent of the law.” “NPA has been steadfast in its support for increased resources for the Food and Drug Administration. We also support government action against any laboratories that may use improper testing methods. We fully support strong rules to make sure that what’s on the label is what’s in the bottle. NPA has been a leader in industry efforts to attain this goal through our TruLabel and GMP certification programs.” “It’s important to note that dietary supplements help millions of Americans address nutritional deficiencies and maintain and improve their health. NPA provides information about the regulation, safety and benefits of supplements online at NPAinfo.org/consumers.”

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