Clif Bar renews Honda LA Marathon sponsorship
LOS ANGELES — Clif Bar on Tuesday boosted its commitment to the Honda LA Marathon with a two-year sponsorship for 2012 and 2013. Clif Bar will provide Honda LA Marathon runners with an array of sports nutrition made with organic ingredients, including Clif Bar energy bars, Clif Shot energy gel and Clif Shot Bloks energy chews.
"We’re very excited to partner with the Honda LA Marathon for the next two years, expanding a relationship that’s been in place for much of the past decade," said Brooke Donberg, field marketing manager for Clif Bar. "This is one of the nation’s great marathons, and we hope to help race participants achieve their goals, both during training and on race day."
"Clif Bar is a perfect fit for the Honda LA Marathon," LA Marathon COO Nick Curl said. "We are particularly pleased to have such strong support from outstanding brands like Clif Bar, who understand the Marathon’s reach both in Los Angeles and across the country."
FDA appeals preliminary injunction of new anti-smoking packaging graphics
WASHINGTON — The Food and Drug Administration on Tuesday appealed a recent District Court ruling that had placed a preliminary injunction on new, graphic anti-smoking messages that were to be placed on cigarette packaging as of September 2012. The five tobacco company plaintiffs argued that the mandated graphics violate the First Amendment.
The appeal moves the case to to the U.S. Court of Appeals for the D.C. Circuit.
The FDA on Oct. 21 had filed a motion for summary judgement, asserting that the tobacco companies had no basis for their First Amendment violation claims.
"Congress does not infringe on protected First Amendment interests when it requires accurate disclosures in marketing," the agency stated in a memorandum supporting its motion. "Only by ignoring the findings of Congress, the courts, and countless public health officials, can plaintiffs discount the compelling governmental interest in communicating health risks to consumers and potential consumers of their product — including the underage and often undereducated persons who constitute the bulk of their new clientele. And only by ignoring the record before Congress, and the overwhelming international consensus of public health officials, can plaintiffs attempt to claim that a text-only disclosure of the same size as the current surgeon general warnings could communicate the health risks of smoking as effectively as the revised warnings prescribed by Congress."
The new anti-smoking graphics were required to cover the top half of the front and back of cigarette packs and 20% of printed advertisements and depicted the health consequences of smoking, including graphic images of diseased organs and dead bodies.
Schiff names former eBay COO to board
SALT LAKE CITY — Schiff Nutrition on Tuesday appointed Brian Swette to its board of directors.
“Brian’s combination of consumer marketing, e-commerce and business operations experience will be valuable assets to Schiff as we pursue our growth strategy, especially our plan to build premium brands,” Schiff Nutrition president and CEO Tarang Amin said.
Swette formerly was eBay’s COO, where he oversaw international expansion, marketing and customer support initiatives. Prior to joining eBay, Swette was EVP and chief marketing officer for Pepsi-Cola. During his 17-year tenure, he was responsible for the worldwide marketing and advertising efforts for all Pepsi-Cola brands, oversaw business strategy, brand architecture and new product activity.
Swette holds a Bachelor’s degree in economics from Arizona State University.