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Clif Bar launches workplace contest behind Luna bar

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Bar on Wednesday introduced an interactive contest under its Luna brand, the "Whole Nutrition Bar for Women," which will reward Luna vending machines to winning participants at their workplace. 

“We’re flipping the typical perception of vending machine snack food on its head,” stated Rosa Compean, Luna brand director. “Luna is encouraging women to feed their strength and that starts by making healthier choices that add to their overall workplace wellness.”

The contest will be open from May 1 through June 30. Two winners of the “Feed Your Strength…at Work!” contest will be awarded the opportunity to host a Luna vending machine at their place of employment, filled with complimentary Luna bars and featuring a touch screen display that gives nutrition tips and guidance on snacking positively throughout the day, as well as six consultation sessions led by registered dietitian and nutrition strategist for Luna, Tara DelloIacono Thies.

“Often when hunger strikes, women grab for whatever is convenient with little consideration for its nutritional value,” DelloIacono Thies said. “Packed schedules and stress at the office can lead to a pattern of making impulsive and unhealthy nutritional choices. By carving out a few minutes for a proper break — and a nutritious snack — women can maintain energy levels to get them through their busy days in a more positive manner.”

“Feed Your Strength…at Work!” is a part of Luna’s larger Feed Your Strength campaign which kicked off earlier this year with the Luna webisode series, “Debunking the Diet” which tackles common diet myths and provides women with sound, relatable nutrition advice. 


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Walgreens pledges $100,000 to Boston’s first responders with flagship store opening

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Wednesday will celebrate the official opening of its latest flagship store, located at School and Washington streets in Boston, the company announced Tuesday. 

“Walgreens is thrilled to provide a flagship location — unlike any traditional drugstore — in the thriving and resilient Downtown Crossing neighborhood,” stated Mark Wagner, Walgreens president of operations and community management. “We are transforming into a retail health and daily living destination that offers our customers unique and exceptional experiences to help them get, stay and live well.”

A ribbon cutting ceremony will commence the grand opening on May 1 at 10 a.m. In recognition of the work by first responders following the tragic events earlier this month in the Boston area, Walgreens will be presenting donations during the ceremony totaling more than $100,000 to the following local organizations: Boston Police Relief Association, Boston Fire Department Children’s Fund, Boston EMS Relief Association and One Fund Boson.

The location will showcase the "Boston Moves Kiosk." For consumers who interact with the Boston Moves portal, Walgreens gives residents the opportunity to join the city’s health initiative to lose 1 million pounds and move 10 million miles. The kiosk also lets users enroll in Balance Rewards, Walgreens customer loyalty program.

The store’s expanded features also include an enhanced pharmacy designed to encourage greater interaction between pharmacists and patients. At the core of this approach is an effort to bring the pharmacist out from behind the counter so they can provide more counseling to patients, offer clinical services and answer questions. The pharmacy also features an “Ask Your Pharmacist” desk, consultation rooms and an Express Rx kiosk for convenient checkout.

A LOOK Boutique beauty department featuring many prestige and niche cosmetic, skincare and hair care brands not typically found in drug stores is nearby. The beauty section will also display a broad selection of Britain’s leading skincare brand, No7, created by Boots. Specially-trained beauty advisors are on hand to offer guidance finding the best solutions for individual needs.

Befitting a flagship store, Walgreens will provide a robust selection of beer, wine and spirits and quality products appropriate to celebrate special occasions. A Beverage Wizard kiosk provides food and beverage pairing recommendations. And an outdoor café that acts as an extension of the interior space will feature patio seating.

 

 

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Report forecasts 0.2% growth in Mother’s Day spending this year

BY Alaric DeArment

LOS ANGELES — Growth in spending on Mother’s Day will be nearly flat this year as more Americans return to work and have less spare time, according to a new report by market research firm IBISWorld.

The report forecast a 0.2% rise in purchases on Mother’s Day gifts this year over last year, for a total of $17.1 billion.

Growth is expected to be strongest in easy-to-purchase items like flowers and gift certificates, which will grow by 3.9% and 2.2%, to $2.6 billion and $1.8 billion, respectively. Greeting cards will see a 5.3% decline, from last year’s $750 million to $710 million this year, while housewares and gardening items will decline by 3.5%, from last year’s $690 million to $660 million this year.

But overall Mother’s Day spending growth this year represents a huge drop from last year, which saw a 6.5% increase over 2011 as more Americans had disposable per capita income. The decline in greeting cards is due to a shift among consumers to e-cards, email and social networks.

 

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