BEAUTY CARE

Clairol moves into new color category with Color Crave Hair Makeup

BY David Salazar

NEW YORK — Coty’s Clairol Brand is entering a new color category with the launch of its Color Crave Hair Makeup. The washable hair makeup is designed with 3-D crystals that allow users of all hair colors and textures to play with metallic color looks.

The product can be used to add a highlight to a shopper’s hair, create an ombre effect or show off a variety of color. Users apply it with a swipe of the sponge applicator and set it with a blow dryer. This step removes the water as the heat traps the metallic crystals and bonds them to the hair surface, according to the company.

Color Crave Hair Makeup is free of ammonia, peroxide and parabens, and is available in six shades — amethyst, ruby, platinum, rose gold, copper and bronze. The product has a suggested retail price of $10.99.

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HRG publishes e-book on preparing memorable buyer presentations

BY David Salazar

WAUKESHA, Wis. —Hamacher Resource Group is getting into the e-book game with the release of  “The Most Important 20 Minutes of Your Year, Buyer Presentations: A Guide for CPG Manufacturers.” The book provides an overview of what presenters should consider when getting their buyer presentations ready.

“With so much on the line, the most important thing a brand can be armed with when meeting with buyers is data that illustrates why the product belongs on the shelf,” HRG marketing director Cari Sass said. “In addition, the presentation needs to be memorable because it’s one of many the buyer sees. If it’s built on fact and is also dynamic and engaging, it will have a good chance of leaving a lasting impression.”

The free e-book is available on HRG’s website, and the company has created the infographic below to accompany the launch.

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Aquaphor goes big on ointment body spray launch

BY David Salazar

WILTON, Conn. — Beiersdorf’s Aquaphor brand is currently in the middle of its biggest launch ever to bring the first ointment body spray to the category. Aquaphor Ointment Body Spray contains the same ingredients as Aquaphor Healing Ointment, and is designed to immediately soothe and relive dry skin, the company said.

“After five years of development, we are proud to introduce a true innovation in the hand and body category — the first ointment in a spray-able format,” Aquaphor marketing director Erynn Keefe said. “Building on our long history of skin care expertise, this launch represents our commitment to solving dry skin issues and providing relief to consumers. It is a real game changer for people with very dry, rough skin.”

The spray uses a patent-pending non-ozone-depleting aerosol system to deliver a fine, continuous spray, even upside down, the brand said. It is set to launch in food, dug and mass retailers in September.

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