BEAUTY CARE

Claiborne, Kodak to present brand protection solutions

BY Antoinette Alexander

ROCHESTER, N.Y. Liz Claiborne Cosmetics and Kodak will provide brand owners at the Brand-Protection Packaging Forum in April with a look at how technology from Kodak can help fight counterfeiting and diversion in the cosmetic industry.

The presentation, titled “Protecting Brand in the age of Counterfeiting and Grey Market Diversion,” will be held at the forum April 8 at the Chicago Marriott in Schaumburg, Ill.

Liz Claiborne uses the Kodak Traceless System for Anticounterfeiting to authenticate its products and to track sales through authorized distribution channels. Grey market diversion involves distributors selling product into unauthorized markets and unauthorized retailers. The Kodak Traceless System markers help legitimate distributors, retailers and manufactures protect profits and overall brand value.

Cosmetics are among the estimated $700 billion of total counterfeit goods produced annually. According to a European Union report, about $1.6 million counterfeit cosmetics and personal care products were seized by officials.

In addition to its cosmetics and fragrance clients, Kodak has also implemented solutions for customers in the pharmaceutical, consumer electronics and other markets.

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Colgate teams up with ADA to educate importance of oral health in diabetes care

BY Antoinette Alexander

ALEXANDRIA, Va. Colgate-Palmolive has signed on to become a National Strategic Partner of the American Diabetes Association, supporting ADA’s oral care activities and educating health care professionals, patients and the public about the importance of good oral health for people with diabetes or those at risk for developing diabetes.

According to John Buse, president of medicine and science for the ADA, there has been a growing body of evidence suggesting that infections in the mouth can affect overall health and lead to systemic diseases such as diabetes. Furthermore, it is estimated that people with diabetes are two to five times more likely to develop periodontal (gum) disease than people without diabetes. This is probably because people with diabetes are more susceptible to contracting infections.

As part of the collaboration, Colgate has committed to support ADAs education efforts on the oral health-diabetes connection through the development of educational resources and materials to improve the awareness and understanding of the oral/systemic health association.

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Stephane de la Faverie named general manager of L’Oreal’s Giorgio Armani Beauty

BY Antoinette Alexander

NEW YORK L’Oreal USA has promoted Stephane de la Faverie to general manager of Giorgio Armani Beauty, a division of L’Oreal USA’s Luxury Products Group.

Bringing more than 10 years of experience to the L’Oreal Group, in both operational and developmental roles, de la Faverie began his career in 1998 within the Lancome International division in Paris. In 2001, he joined the travel retail division as area manager for the Luxury Products Group, North America, overseeing the Lancome, Giorgio Armani, Ralph Lauren and Biotherm beauty brands. Soon after, he was appointed general manager, Lancome, Australia and in 2006 joined Lancome USA as vice president of marketing, overseeing both the skin care and fragrance categories.

“Stephane is a well-respected executive within the L’Oreal Group whose leadership and global vision make him an excellent choice for this role. I am confident that along with his team, the Giorgio Armani brand will continue its growth and success in the United States market,” stated Valerie Chapoulaud, president of the Luxury Products division of L’Oreal USA.

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