HEALTH

Cirrus Healthcare Products launches new line of licensed AquaEars

BY Michael Johnsen

COLD SPRING HARBOR, N.Y. — Cirrus Healthcare Products will celebrate two decades of company success in 2013 with the launch of a new line of AquaEars, the company announced Wednesday. The soft silicone AquaEars ear plugs will now be available in a variety of licensed characters, including SpongeBob SquarePants, Dora the Explorer, Disney and Hello Kitty. 

“Ear health is an enduring and growing consumer category, and we continue to create innovation and new product offerings to fill out the needs in this space,” stated Drew O’Connell, CEO Cirrus Healthcare Products. “We launched our company two decades ago with the pioneering EarPlanes ear plug for the reduction of ear pressure and discomfort during flight, and it remains a top seller. The new licensed and printed AquaEars lines … are an exciting addition to our product family for 2013, and will help reduce the noncompliance issue with children’s ear plugs.”

AquaEars offer dual protection, sealing out water and reducing ear discomfort due to water pressure, as well as reducing noise for sensitive ears with a noise reduction rating of 30.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

GNC marks mass retail for nationwide distribution of its ‘Marked’ portfolio

BY Michael Johnsen

PITTSBURGH — GNC is ramping up its reach beyond its 6,100 retail outlets, Joe Fortunato, the company’s chairman, president and CEO, told analysts last week. The company’s relationship with Sam’s Club, which incorporated a branded shelf in July, is expanding; new products are being introduced to PetSmart, suggesting potential growth in pet supplements; and GNC’s Marked line, co-developed with action movie star Mark Wahlberg, has been launched through Rite Aid and Walgreens. 

And GNC plans to fold that Marked portfolio of products into all of mass retail, Fortunato said. "Our goal is to take that product line as broadly as we can," he said. "There is no limitation on where we want to take that product line — we’ve seen excitement from the drug channels so far [but] we’re also willing to go into the club business separately," he said. And it doesn’t stop with drug or club, Fortunato also noted that GNC was presently in discussions with a pair of mass retailers on picking up the Marked line, plans to round out distribution through drug and also fold the Marked line into grocery. "We’re trying to get as broad expansion on that line as possible."

And GNC is boosting awareness around its brand overall. GNC last month announced the launch of its new brand campaign, "Respect Yourself," and on Tuesday incorporated New York’s Martha Graham Dance Company into its marketing mix

To help drive that awareness campaign through new media outlets, GNC is presently in search of a new head of e-commerce, Fortunato said. "For the time being we have promoted somebody internally to the head of marketing [Jennifer Brinker was named SVP marketing]. And I’m going to stay deeply involved in marketing, as you know I was very involved in the Live Well campaign in 2010," he told analysts. 


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

The Martha Graham Dance Company joins GNC on specialty retailer’s ‘Respect Yourself’ media campaign

BY Michael Johnsen

NEW YORK — The Martha Graham Dance Company on Tuesday announced that two of its veteran principal dancers, Tadej Brdnik and Katherine Crockett, will be featured on billboards as part of GNC’s  new brand campaign, "Respect Yourself." Conceived and photographed by Peter Arnell for GNC, the "Respect Yourself" campaign celebrates individuals who live well by leading healthy lifestyles.  

"At GNC, we view dancers as elite ‘athletes’ who can inspire our consumers to live the best lives they can lead in terms of health and fitness," stated Joe Fortunato, chairman and CEO of GNC. "Our consumer is very lifestyle-focused, and this component of our ‘Respect Yourself’ campaign is a concrete demonstration and integral component of GNC’s mission in helping consumers live their best lives. Working with the Martha Graham Dance Company has enabled us to celebrate and support the arts as well as the physical achievements made by the dancers through their own commitments to fitness and health."

"Between GNC’s celebration of health and wellness and the Graham Company’s commitment to the extraordinary art and physical discipline we know as dance, it was a great time to celebrate individuals of such stature in the dance world," Arnell said.

The Martha Graham Dance Company worked directly with Arnell and his team of highly acclaimed artists and technical producers to shoot and film the campaign in late 2012. Six Graham Company dancers are featured in the multimedia campaign, which includes network and cable broadcast, outdoor spectaculars, national print and digital.  

A short dance film directed by Arnell will also be unveiled as part of the "Respect Yourself" campaign during the Martha Graham Dance Company’s New York Season, February 20 – March 3, 2013. The short film captures the current dancers practicing, juxtaposed with the insight into the dance company as seen through the eyes of Martha Graham.  


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?