HEALTH

Cirrus Healthcare Products launches new line of licensed EarPlanes featuring Disney’s ‘Planes’

BY Michael Johnsen

COLD SPRING HARBOR, N.Y. — Cirrus Healthcare Products on Thursday announced that the company will be launching its latest licensed version of EarPlanes for Kids in conjunction with the new Disney "Planes" movie releasing on Aug. 9.  

EarPlanes, which comes in two sizes fitting either a child or an adult, are designed to be worn for air travel to reduce and prevent uncomfortable ear pressure during flight — including the clogging, popping, pain or even the temporary hearing loss that can result.

The new Disney Planes licensed and printed product will help reduce the non-compliance issue with children’s earplugs, and will be available at major drug, mass market and airport retailers for an average retail price of $8 starting in June.


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HEALTH

Walgreens partners with Shine America on original ‘Biggest Loser’ webisodes

BY Michael Johnsen

 LOS ANGELES — Walgreens and NBC’s hit weight-loss competition series "The Biggest Loser" on Wednesday joined forces to launch a new web series that follows former contestant Filipe Fa’s journey to lose weight and keep it off once and for all.

“The Biggest Loser is changing how American’s view health and wellness, and together we are highlighting Walgreens ‘Way to Well Commitment’ by sharing Felipe and Sione’s dramatic stories,” stated Megan McCambridge, divisional VP customer relationship marketing for Walgreens.

“We are deeply proud of our contestants whose weight-loss journeys continue long after their time on the ranch, and are thrilled to partner with Walgreens to share Filipe’s inspiring story,” stated Vivi Zigler, president of Shine 360° & Digital at Shine America. “Walgreens shares our passion for encouraging people to live their healthiest lives.”

Through eight original episodes, fans can follow the journey of the former season seven "The Biggest Loser" contestant, who is pushed to get fit by his cousin Sione Fa, also a contestant from season seven of the hit TV series and who is now a personal fitness trainer at The Biggest Loser Resort in Utah.

The web series is inspired by the Walgreens "Way To Well Commitment” program that focuses on improving on everyday health through prevention and early detection of today’s leading diseases, like heart disease, cancer and diabetes. This program along with the company’s recently launched "Steps with Balance Rewards" program that allows members to participate in health-related activities to earn rewards points. 

Since appearing on the NBC series, the two cousins have gone down two dramatically different fitness paths.

Sione Fa, who shed over 146 pounds on “The Biggest Loser,” has been able to keep off his excess weight while helping others through his new career as a trainer. Filipe, who lost 135 pounds on “The Biggest Loser,” has struggled with his weight since leaving the show. He has gained more than 119 pounds and reverted back to a weight of nearly 350 pounds.

 

 

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Chattem launches pair of topical anti-itch solutions under Allegra brand

BY Michael Johnsen

BRIDGEWATER, N.J. — Chattem on Thursday announced the launch of Allegra Anti-Itch Cooling Relief Cream and Allegra Anti-Itch Intensive Relief Cream.

"We identified an opportunity in the topical anti-itch category and leveraged our experience with Allegra Allergy to introduce a new product for common skin irritations that not only helps stop the itch but also provides a moisturizing benefit," stated John Stroud, EVP marketing, Chattem. 

Both products are indicated to provide temporary relief from the pain and itching associated with insect bites, minor skin irritations, sunburn, rashes due to poison ivy, poison oak or poison sumac, and minor cuts and scrapes. They also temporarily protect and help relieve chapped or cracked skin.

Allegra Anti-Itch Cream is indicated for adults and children ages 2 and up. The suggested retail price is $4.99-$6.99.

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