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Ciao Bella officially debuts Adonia line

BY Allison Cerra

FLORHAM PARK, N.J. — Ciao Bella officially has rolled out its line of frozen Greek yogurt to retailers nationwide.

Adonia’s line of naturally better-for-you desserts includes a variety to Ciao Bella’s signature flavors, the company said. The line includes 14-oz. containers (in blueberry, espresso, key lime, mango, peach, raspberry and vanilla flavors) and yogurt bars (in blueberry and vanilla and peach and vanilla flavor combinations). All products are under 130 calories, fat free and contain 9 g of protein per serving.

The gelato and sorbet brand first announced the debut of Adonia in late January.

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Kashi boosts pledge to produce organic, non-GMO foods

BY Allison Cerra

LA JOLLA, Calif. — Kashi has launched a new initiative that will boost the company’s availability of organic and non-GMO foods affirmed by the Non-GMO Project, a leading independent verifier of non-GMO foods.

By the end of 2014, all existing Kashi GoLean cereals and Kashi Chewy granola bars — representing Kashi’s biggest offerings — will be verified by the Non-GMO Project, the company said. Beginning in 2015, all new Kashi foods introduced into the market will contain at least 70% organic ingredients and also will be Non-GMO Project verified.

"This commitment meets the ever-evolving needs of our consumers," Kashi general manager David DeSouza said. "As one of the largest food brands in the natural and organic marketplace, we are in a unique position to make a sizeable, positive impact on the food system. Our team has been passionately committed to this journey for many years and we plan to continue aggressively with that commitment. This issue is larger than just Kashi and requires time and collaboration across many partners within the food system. Only by working together can we match supply with demand and provide a long-term solution."

For more information and updates on these foods and the Non-GMO Project verification process, visit Kashi.com.

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PepsiCo launches ‘Live For Now’ global campaign

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo is underscoring its global positioning by launching a new worldwide campaign.

Designed to invite and inspire Pepsi fans around the world to live life to the fullest, "Live For Now," the company said, reflects the insight that Pepsi fans all around the world desire to capture the excitement of "now." The multiyear campaign — which will include a breadth of global, pop culture platforms — will first launch in the United States and roll out globally throughout 2012.

Pepsi’s global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives. Pepsi Pulse includes such features as an interactive display of pop-culture news content and interaction with celebrity visitors. What’s more, Pepsi also is launching a version of Pepsi Pulse targeting bicultural Hispanic consumers called, "Mi Pepsi" that will feature relevant content for this demographic.

"The ‘Live for Now’ positioning will inform the way Pepsi behaves as a brand and is a fantastic filter through which to create exciting and innovative partnerships with some of the world’s leading artists and entertainment properties," Pepsi Beverages chief marketing officer Simon Lowden said. "We are excited to be announcing a series of exclusive partnerships in the U.S. over the next few months that will breathe life into ‘Live for Now’ and offer one-of-a-kind experiences for our fans."

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