Church & Dwight unveils new Arm & Hammer toothpaste
NEW YORK Church & Dwight is launching for 2009 its new Arm & Hammer Advance White Brilliant Sparkle Gel toothpaste.
The formula contains dental baking soda to gently polish enamel for whiter teeth, loosen plaque for easier and more complete cleaning and neutralize acids from foods and food debris. According to the company, Advance White Brilliant Sparkle Gel is clinically proven to remove 88% more plaque.
The product, which will be available in March, retails for about $3.59 for one 4.3 ounce tube and $4.49 for a 6 ounce tube.
In light of economic crunch, Avon to promote value, ramp up recruitment
NEW YORK Mass market retailers could be facing increased competition when it comes to beauty as Avon, which sells it products through representatives, steps up its recruitment efforts and aims to appeal to cash-strapped consumers through its Smart Value initiative in light of the current economic crisis.
“With people looking for ways to earn money and watching every dollar they spend, Avon offers both an income opportunity and Smart Value products. So we’re going to do what we always do: focus on opening doors and capturing share so that we’re well-positioned when the crisis lifts as it eventually will,” Andrea Jung, chairman and CEO, told analysts during the company’s fourth quarter conference call on Tuesday.
With unemployment on the rise in the United States, Avon will be shifting much of its focus in 2009 on recruiting efforts, leveraging not only various advertising vehicles but also job fairs and Internet sites for job seekers. The company’s stepped-up recruiting programs are already evident on television. In fact, Avon had recruiting ads airing this past Sunday leading into the Super Bowl.
During the fourth quarter, active representatives in North America increased 1% and the North America team is “moving aggressively with a full plate of initiatives,” Jung noted.
The company is also looking to appeal to shoppers’ wallets by highlighting value and, according to Jung, will be “moving quickly to insure the appropriate flow of offerings in the under $5 U.S. or equivalent range.”
Avon will also be promoting its Smart Value messaging in its brochures worldwide, and will be creating Special Value sections and separate flyers and mini-brochures. For example, a 30-page mini-brochure in the United States will feature the cover headline, “Look Beautiful for Less.”
“In addition, we’re combining this focus with clear messages about the ease of the Avon shopping experience compared with retail, emphasizing personal home delivery by your Avon representative with no delivery fees,” said Jung. “So as we begin 2009, we feel good about our advantaged business model.”
Murad Inc. introduces new skin repair serum
EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Howard Murad, M.D. and sells its skin care brand at several retail locations such as Sephora and Ulta, has introduced the new Sleep Reform Serum and Supplements.
The products are designed to help the body and skin “sleep” by using Repair Enhancing Matrix (REM). Developed to increase the depth and duration of restorative sleep, it helps accelerate and optimize the skin’s repair cycle while providing antioxidant protection to shield cells from further damage.
REM complex is comprised of three actives—gamma-aminobutyric acid for encouraging muscle relaxation, methylsulfonylmethane, a sulfur donor for enhancing penetration and reducing inflammation, and vitamin C and its derivatives. This complex, coupled with melatonin in Sleep Reform, promises to induce an anti-stress effect that relaxes skin tension and reduces wrinkles, according to the company.
Applying Murad’s internal/external approach to skin care, the Sleep Reform system is comprised of two tiers:
• Sleep Reform Serum: A night treatment that is designed to improve skin’s beauty sleep. The product is priced at $97 for 1 ounce. • Sleep Reform Supplements: Provides ingredients, including melatonin, that promise to improve the ease with which one falls asleep, and helps to reduce nighttime disturbances. The supplements are priced at $49.50 for 60 tablets.