HEALTH

Church & Dwight releases pair of videos as part of National Condom Month

BY Michael Johnsen

PRINCETON, N.J. — Church & Dwight on Thursday launched content aimed at giving Americans the facts about condoms as part of the National Condom Month designation for February.

Featuring Trojan condoms, C&D has partnered with sexual health experts and organizations, including the American Social Health Association, to develop a pair of videos that provide consumers with the accurate information they need to make responsible decisions.

In "Unrolled: ‘How Trojan Brand Condoms Are Made,’" the video provides an inside look at what goes into the creation and testing of condoms in the manufacturing process. The other video features a tutorial on how to best use a condom.


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Health Mart introduces private-label supplements, Internet research tool

BY Michael Johnsen

SAN FRANCISCO — Health Mart, a network of more than 2,900 independently owned pharmacies, on Wednesday announced the introduction of Health Mart-branded vitamins and nutritional supplements, the latest addition to its line of private-label, over-the-counter healthcare products.

Health Mart also is launching the 2012 Vitamin Finder — available at Healthmart.com — in conjunction with the Health Mart-branded vitamins. The Vitamin Finder is an Internet based, personalized wellness-driven vitamin-recommendation tool that leverages the fact that 79% of consumers use the Internet to research nutrition products. This new tool will provide consumers with accessibility to make smart choices on quality Health Mart items, and strengthen their relationship with their Health Mart pharmacist.

“As more and more Americans choose to take control of their health, vitamins are becoming an increasingly important part of their daily routines,” said Matt Lowe, VP retail marketing at McKesson, which operates the Health Mart chain. “Vitamin consumers are savvy shoppers that read and compare labels. We are excited to offer a full line of high-quality vitamins and supplements and expect the new Vitamin Finder to be a valuable tool to help Health Mart customers find the vitamin products that most closely meet their needs in terms of formula, count size and dosage form.”

Health Mart launched the private label with diabetes care products in November 2011 and recently added smoking-cessation and analgesics products. The distinctive Health Mart private-label package design features a white lab coat combined with the iconic mortar and pestle to reinforce the personalized patient care that Health Mart customers already receive from their trusted local Health Mart pharmacist. To help community pharmacies build closer customer relationships and enhance the pharmacist’s image as a healthcare provider, additional healthcare categories will be added throughout 2012.

Citing SymphonyIRI Group, Health Mart defined vitamins as a $3.3 billion category that has grown nearly 5% over the past year. Store-brand vitamins have reached $0.9 billion in sales, approximately 26% of category sales. The largest segments in the category and for store brands are multivitamins, bone/joint, letters and h


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Psi Bands recipient of Kimberly-Clark’s Huggies MomInspired Grant

BY Michael Johnsen

PACIFIC GROVE, Calif. — Psi Bands on Wednesday announced its line of fashionable nausea-relief bands recently was recognized with Kimberly-Clark’s Huggies MomInspired Grant, a grant program designed to recognize and support inspirational and entrepreneurial moms.

Psi Bands are FDA-cleared, acupressure wrist bands for the relief of nausea due to morning sickness (pregnancy), motion sickness/travel, chemotherapy and anesthesia. The Psi Bands are available in five different designs (two of them unisex), and are uniquely adjustable at two areas, around the wrist like a watch and at the acupressure point for personalized comfort and fit.

Psi Bands come two to a set (one is worn on each wrist) and sell for approximately $15/set depending on retailer and location. 

The Huggies MomInspired Grant Program will issue $15,000 in seed money, as well as business resources to further the development of original product ideas and startup businesses in 2012.

Psi Bands recently gained additional distriubtion through Toys "R" Us, Babies "R" Us and Wegmans, Psi Bands stated.


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