HEALTH

Church & Dwight introduces two more First Response products

BY Michael Johnsen

PRINCETON, N.J. Church & Dwight recently introduced two new products to the family planning diagnostics aisle—First Response Early Result Gold Digital Pregnancy Test and First Response Daily Ovulation Kit.

According to the company, the new digital pregnancy test kit is sensitive enough to give women accurate results five days before their missed period with an easy-to-read “Yes/No” answer. Unlike other digital tests on the market, this product has a proprietary gold technology that is so sensitive it actually detects two different forms of the pregnancy hormone including the variant that better predicts early pregnancy. Additionally, it offers a unique “test is working” indicator, which immediately confirms the test is ready for use.  The test also provides a “?” symbol if an error has occurred during testing and the test is unable to calculate a valid result. Two pregnancy sticks come in each box and the suggested retail price is $21.99.

The First Response Daily Ovulation Kit is the only premium ovulation product available with 20 tests for a one month supply of testing that’s offered at value-price position of $45.99. The test kit detects the Lh hormone—a hormone that is always present in urine and increases between 24 and 36 hours prior to ovulation. The presence of two similar visible pink lines shows that the LH surge is detected and therefore, a woman is at peak fertility in her cycle

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HEALTH

FDA warns consumers about unapproved E.D. products

BY Michael Johnsen

ROCKVILLE, Md. The Food and Drug Administration on Tuesday advised consumers not to purchase or use “Blue Steel” or “Hero” products marketed as dietary supplements throughout the United States because they are considered unapproved drugs and have not been proven to be safe or effective. Both products are distributed by Active Nutraceuticals or the Marion Group.

The Blue Steel and Hero products are promoted and sold over the Internet for the treatment of erectile dysfunction and for sexual enhancement, the FDA stated. They’re touted as “all natural” and labeled as dietary supplements. However, Blue Steel and Hero products do not qualify as dietary supplements because they contain undeclared and unapproved substances that are similar in chemical structure to sildenafil, the active ingredient in Viagra, an FDA-approved prescription drug for E.D.

“Because these products are labeled as ‘all natural dietary supplements,’ consumers may assume that they are harmless and pose no health risk,” stated Janet Woodcock, director of FDA’s Center for Drug Evaluation and Research. “But an unsuspecting consumer with underlying medical issues may take these products without knowing that they can cause serious side effects and interact in dangerous ways with drugs that a consumer is already taking.”

Blue Steel is sold in bottles containing 10 blue capsules or blister packs containing two blue capsules. Hero is sold in blister packs containing two blue capsules.

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Everidis introduces probiotic drops for kids

BY Michael Johnsen

ST. LOUIS Everidis Health Sciences announced last week that it would begin distribution of BioGaia Probiotic Drops, a probiotic formulated for children. According to the company, the drop-form delivery system is the first in probiotics.

BioGala Drops contains L. reuteri—a double-blind, placebo-controlled study published online in the January edition of the Journal of Pediatrics found that L. reuteri improved gut function and feeding tolerance in formula-fed pre-term newborns.

Everidis already has distribution for its B-natal product via AmerisourceBergen; Cardinal; Dakota Drug; Harvard Drug; HD Smith; Kinray; McKesson; McQueary; Morris & Dickson; N.C. Mutual Drug; Smith Drug and Value Drug. 

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