BEAUTY CARE

Christie Brinkley to launch skin care line

BY Antoinette Alexander

NEW YORK — Supermodel and long-time CoverGirl spokesmodel Christie Brinkley is launching a new skin care line called Christie Brinkley Authentic Skincare.

“Authentic Skincare is not just another celebrity-endorsed skin care line, this is my own brand. I’m personally involved in every step of the process and I proudly stand behind every single product,” Brinkley stated on the brand’s website.

According to published reports, the line will launch on HSN in early March and will then roll out to Kohl’s stores.

A collaboration with cosmetic formulators and anti-aging scientists led to the development of the Bio-Copper Complex +IR Defense; an anti-aging treatment complex that combines scientifically advanced ingredients to fight the signs of aging skin. Cosmetic dermatologist and medical journalist Dr. Doris Day provided key formulation feedback throughout development.

The collection includes Recapture 360 + IR Defense Anti-Aging Day Cream, Uplift+Firming Neck and Decollete Treatment, Recapture 360 Night Anti-Aging Night Treatment, Complete Clarity Daily Facial Exfoliating Polish, Refocus Eye + IR Defense, Closeup + IR Defense Skin Blurring Primer Serum, Closeup Instant Wrinkle Reducer and Treatment, and Complete Clarity Facial Cleansing Wash.
 

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Rite Aid announces many of its 4,600 locations will be open Thanksgiving Day and Black Friday

BY Michael Johnsen

CAMP HILL, Pa. — Rite Aid on Monday announced that many of its 4,600 locations will be open 8 a.m. to 5 p.m. on Thanksgiving Day, and will be opening 7 a.m. on Black Friday. According to the 2014 Accenture Holiday Shopping Survey, 45% of consumers plan to shop on Thanksgiving Day, an increase from 38% in 2013.
 
“Rite Aid is offering something for everyone this holiday season, whether they are looking for items that are new and exciting or traditional holiday gifts,” said Tony Montini, Rite Aid EVP merchandising. “Our shelves are stocked with this year’s must-have items, and we’re offering tremendous value through our wellness+ program. With our easily accessible locations and expanded hours, Rite Aid is sure to be a convenient destination for shopping during the busiest shopping weekend of the year and throughout the holiday season.”
 
And beginning Dec. 1, Rite Aid will feature an array of “One-Stop Stocking Shop” themed content on its social media channels. Followers will enjoy exclusive seasonal deals, customized stocking ideas and have the chance to win Rite Aid gift cards on Rite Aid’s Facebook and Instagram channels. To enter the giveaways, fans will have a chance to guess what gift is wrapped in festive holiday wrapping paper by looking at the shape of the product and reading clues. For holiday deals and delights, visit Rite Aid’s social channels at www.facebook.com/riteaid, www.instagram.com/riteaid and www.twitter.com/riteaid.
 

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Old Spice releases ‘Dadsong’ holiday ad as sequel to ‘Mom Song’ TV spot

BY Antoinette Alexander

CINCINNATI — As the holiday season approaches, Procter & Gamble’s Old Spice has released the Old Spice “Dadsong” integrated ad campaign, which builds on the Smellcome to Manhood-themed narrative of the Old Spice "Mom Song" TV spot released in January.

At the center of the campaign is the Old Spice Re-fresh Body Spray, the gift that keeps on giving one spray at a time with its patented sweat-activated re-fresh technology, ensuring "One Spray Lasts All Day."

Based on a global insight that moms want their little boys to stay young forever and dads being proud and relieved when their sons grow up, "Dadsong" features a chorus of mothers and fathers offering their perspective in yet another comical, over-the-top song from the brand.

"While it's natural for moms and dads to have different emotional responses to their sons growing up, it’s every parent’s goal to raise their son to be a confident man who smells as amazing as a VHS collection of 1980s action movie training montages," said John Sebastian, Old Spice brand director at P&G. "It's time for Old Spice and moms and dads around the world to come together to smellcome their sons to manhood.”

Developed with advertising agency Wieden+Kennedy (Portland), and with music and lyrics provided by Academy Award (The Muppets / Best Original Song in 2012) and Grammy Award-winning (Flight of the Conchords / Best Comedy Album in 2008) musician Bret McKenzie, "Dadsong" launches concurrently in numerous countries where Old Spice is sold — the first simultaneous global launch of ad creative in the brand's history.

In the U.S., "Dadsong," which is currently available on the brand's social media channels on Facebook and YouTube, will make its television debut during the NFL's Thanksgiving games on Nov. 27. "Dadsong" also will play on the big screen at participating theatres nationwide in advance of such movies as "The Hunger Games: Mockingjay," "Dumb and Dumber To" and "Horrible Bosses 2."

Building off the "Dadsong" ad creative, and bringing attention to the massive quantities of boxed-up children's toys in garages and attics around the country, Old Spice will launch a holiday toy donation program with nonprofit Second Chance Toys, an organization dedicated to keeping plastic toys out of landfills by donating them to children in need throughout local communities in the United States. The Old Spice HoliSPRAY Toy Donation Exchange, which runs from Dec. 3 through Dec. 15, encourages moms and dads to donate their sons' gently used plastic toys in exchange for Old Spice Re-fresh Body Spray.

 

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