PHARMACY

Chris Noth tapped as ambassador for Ask.Screen.Know.

BY Allison Cerra

PRINCETON, N.J. — Novo Nordisk has teamed up with actor Chris Noth to underscore the importance of early diabetes screening and detection.

Noth will serve as an ambassador for the national education program Ask.Screen.Know., Novo Nordisk said. As an ambassador, Noth will encourage Americans ages 45 years or older to get tested for diabetes and talk to a healthcare professional about the risk factors through a public service announcement and online at AskScreenKnow.com.

"As reinforced by the latest [Centers for Disease Control] analysis, the diabetes epidemic will continue to be a serious public health issue if we do not make significant changes," Novo Nordisk global chief medical officer Alan Moses said. "The goal of Ask.Screen.Know. is to reduce the burden of diabetes by encouraging those who are at risk for Type 2 diabetes to get tested. If caught early, serious health complications can be prevented or delayed."

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PHARMACY

Report: FICO develops Medication Adherence Score

BY Alaric DeArment

NEW YORK — A company best known for keeping credit scores on consumers is planning to rate their medication adherence as well, according to published reports.

The New York Times reported that FICO developed the FICO Medication Adherence Score, designed to predict when patients might not use their medications properly or take their doses. Payers will use the scores, based on such data as homeownership and employment, to determine which patients should receive various reminders to take their drugs.

Medication nonadherence is considered a nationwide health crisis, costing the U.S. healthcare system an estimated $290 billion per year. According to the National Consumers League, three-fourths of Americans taking prescription drugs are not adherent to their medication regimens.

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NDEP updates website with new videos

BY Allison Cerra

WASHINGTON — The Department of Health and Human Services’ National Diabetes Education Program has unveiled a series of videos designed to help people make lifestyle changes and cope with the demands of diabetes.

The NDEP said the three- to five-minute videos, which can be accessed at YourDiabetesInfo.org/HealthSense, address such topics as setting goals to improve health, living with diabetes and finding the support you need, as well as segments on diabetes prevention and physical activity. The launch of the videos coincides with the redesign of the NDEP’s online library of behavior change resources.

“For more than 14 years, the NDEP has been [at] the forefront of raising awareness about diabetes, but more needs to be done to provide resources and tools to support healthcare providers and their patients when it comes to achieving and sustaining health goals,” said Griffin Rodgers, director of the National Institute of Diabetes and Digestive and Kidney Diseases of the National Institutes of Health, one of the sponsors of NDEP.

The NDEP is jointly sponsored by the National Institutes of Health and the Centers for Disease Control and Prevention.

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