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CHPA, Partnership at Drugfree.org create DXM-abuse awareness page for teens

BY Michael Johnsen

WASHINGTON — Making a direct appeal to teens, the Consumer Healthcare Products Association has created the website DXMstories.org that directly engages young adults around the dangers of dextromethorphan abuse with provocative video clips featuring peer anecdotes.

The site shares the effects of DXM abuse along with anecdotal stories from former teen abusers and encourages viewers to "draw your own conclusions about DXM." All information on the site is sourced to medical research, reliable news sources and from people who themselves have abused DXM.

The site is hosted in conjunction with the Partnership at Drugfree.org.

 


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Mylan settles Provigil suit with Teva

BY Allison Cerra

PITTSBURGH — Mylan announced that its subsidiary has resolved all disputes with Teva pertaining to the sale of generic versions of a sleep disorder drug.

Under a new agreement with Teva, Mylan Pharmaceuticals is permitted to launch modafinil tablets in the 100-mg and 200-mg strengths, a generic version of Cephalon’s Provigil, prior to the Aug. 10 expiration of a 180-day marketing exclusivity period granted to Teva. As previously reported, Mylan Pharmaceuticals filed a suit in federal court in the District of Columbia against the Food and Drug Administration in relation to Mylan’s abbreviated new drug application for modafinil tablets in the 100-mg and 200-mg strengths.

Other details of the settlement are confidential and the agreement is subject to review by the Department of Justice and the Federal Trade Commission, the companies said.

U.S. sales for modafinil tablets in the 100-mg and 200-mg strengths were $1.2 billion for the 12 months ended in March, according to IMS Health.


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Sally Hansen launches ‘Get Bare Double Dare’ program

BY Antoinette Alexander

NEW YORK — Sally Hansen has launched for summer a “Get Bare Double Dare” program that gives consumers a chance to win prizes.

There are two ways to win. First, fans can enter an exclusive sweepstakes on the Sally Hansen Facebook page for a chance to win an iPad and $2,000 shopping spree. Second, crazy, fun dares in which contestants have the chance to win other prizes will be posted all summer long.

The program is designed to promote the brand’s portfolio of hair removal products. The products include Sally Hansen’s Hair Remover Wax Strip Kit for Face, the new Zero Bumps Bikini Spray and the new Simply Smooth Hair Remover.
 
Hair Remover Wax Strip Kit for Face is priced at $5.99, Simply Smooth Hair Remover is $10.99 and Zero Bumps Bikini Spray is $7.99.

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