CHPA names Long Island mom to its Five Moms DXM-abuse awareness campaign
WASHINGTON — The Consumer Healthcare Products Association on Thursday identified Tammy Walsh as the newest mom to join its Five Moms campaign to raise awareness of teen cough medicine abuse among parents. Walsh is a mother of two teenage boys and a high school math teacher from Northport, N.Y.
According to the 2011 Monitoring the Future report released Wednesday, nearly 5% of teens have abused OTC cough medicines to get high over the past year. While overall abuse has leveled off for eighth and 10th graders, it has declined among 12th graders.
CHPA, which represents the leading makers of OTC medicines, launched the Five Moms campaign in 2007 with the goal of driving parents to action — to educate themselves on medicine abuse, to talk with their children about the risks of such abuse, to safeguard medicines in their homes and to spread the word to other parents. In summer 2011, Five Moms initiated a search to find a new mom to join the campaign. Walsh’s nomination statement on why she hoped to become the next Five Mom stood out in a dynamic selection of submissions due to her passion for working with teens and her impressive track record of education and engagement at the local level to address teen substance abuse.
"I’ve seen firsthand the impact that substance abuse can have on a family and a community," Walsh said. "Through my involvement with the Five Moms campaign I hope to help start the conversation between parents and teens about the risks of substance abuse in communities across the country. I am thrilled to join the Five Moms campaign in the fight against teen cough medicine abuse and look forward to continuing to spread awareness of this important issue."
Since its launch, the Five Moms campaign has reached more than 35 million parents and has resulted in 130,000 tell-a-friend electronic communications sent from parents to other parents to raise awareness of the issue of cough medicine abuse.
The Five Moms campaign features five dedicated mothers from a variety of backgrounds and geographic locations. The other moms at the heart of the Five Moms campaign are:
- Becky Dyer, a former D.A.R.E. officer and deputy sheriff;
- Blaise Brooks, a mother, caretaker and accountant;
- Christy Crandell, a mother, author and founder of a treatment and recovery center for teens; and
- Misty Fetko, a nurse and mother whose son lost his life while high on DXM.
For more information on efforts to raise awareness of teen cough medicine abuse, visit StopMedicineAbuse.org.
American Diabetes Association names Walgreens national strategic partner
ALEXANDRIA, Va. — The American Diabetes Association on Thursday announced that Walgreens will become a national strategic partner, and that the national drug store chain again is working with the association as one of its partner charities within "Walgreens Way to Well Commitment" — a four-year, $100 million health-and-wellness initiative.
As part of the initiative, Walgreens will continue to help stop diabetes by supporting the American Diabetes Association’s Type 2 diabetes prevention initiative for consumers, CheckUp America. In addition, Walgreens’ funding will support expanded distribution of patient education materials and the development of a new national public service campaign to promote consumer awareness about the seriousness of diabetes and heart disease.
"Education is crucial for the prevention of Type 2 diabetes, and we are excited to have Walgreens on board to help us further our mission in stopping this deadly disease," stated Larry Hausner, CEO of ADA. "We have set a very comprehensive strategic plan and this initiative will help us achieve those goals by expanding our reach and impact in the communities we serve every day."
Report: Making medical technology consumer-friendly will drive wellness market
CAMBRIDGE, Mass. — Cambridge Consultants on Thursday released a report outlining how the health-and-wellness market may take shape as more consumer-friendly medical devices featuring the latest in technology reach the market.
“Disruption in this market will come from medical firms moving from 10-year product lifecycles and confronting the 18-month lifecycles of the consumer world, and from consumer companies adapting to the rigorous processes demanded by medical regulations,” stated Duncan Smith, head of product development at Cambridge Consultants.
“The market is not yet mature enough to see examples of successful business models over the long-term, but there are incredible opportunities for companies able to capitalize on the vast amount of health information already available, consolidating it into personalized recommendations, just as Google has come to drive what we see and even purchase online,” Smith added.
The report explores two key points of view around successful revenue models. First, that profit will be driven by reimbursement for solutions demonstrating a reduction in healthcare costs. Second, that success will lie in directly targeting consumers and engaging them in improving their own health and well-being. Both views come together around the prediction that health care will become increasingly personalized, moving away from treatment to lifestyle management.
According to the report, titled "The Business of Health & Wellness: Engaging Consumers and Making Money," healthcare spending predominantly is driven by such life events as birth, starting a family, retirement and illness. At these points, consumers’ motivations and discretionary spending habits change, and healthcare payers are highly motivated to reduce cost at these peak times. Products and services with proven benefits will appeal to both consumers — particularly if the benefits are apparent in the short-term — and healthcare payers, who will see these confirmed solutions as worthwhile investments.
“Across consumer groups, turning data into meaningful information will be the real key to winning in this new space," Smith said. “Engagement on many levels, from individual apps to social networks, will set the scene for the next dominant name in the industry to trawl health data and use it to help people live healthier lives. This will be encapsulated in ‘virtual Mom’ services, which will predict outcomes and advise users on positive actions.”
Consumer education also is cited in the report as a critical driver in this new market, and real moms are the likely keys to companies’ success. Women with families and discretionary budgets are open to investing in their families’ health and well-being, making them enticing targets for many potential products, as well as market advocates with a strong network effect.
Cambridge Consultant will present findings in January at the Consumer Electronics Show, the company announced.